I have been working in media, marketing and communications for 25 years now and enjoyed every second of it. The pace and pressure of the dynamic advertising / marketing environment fit me very well. In my career I worked at MTV Benelux as marketing manager and at media agencies I worked as a strategist for brands like Danone, Renault, Ahold Delhaize and Tommy Hilfiger. I am currently leading the strategy department of dentsu Netherlands. I'm an all-around geek for behavioral economics, technology, music, sports, psychology, irrationality and popular culture. I equally enjoy both creative and analytical aspects of strategy and communications. and partnering with brands to deliver meaningful services and experiences.