The facilitator of this session, David Cullen, comes with an unrivalled pedigree when it comes to research, insight and evidence-based evaluation.  David is currently managing partner with Bayes & Becker; a strategy and insight consultancy.  With over 20 years’ experience, he is a former Managing Director of research agencies OI Research and RED C Research and is a former Director of Millward Brown Ireland.  He is also a former ADFX judge which gives him a clear view on what is needed to create a winning submission.  A multi award winning insight specialist, David will share his perspectives on building a compelling case that will stand up to the judge’s scrutiny.