About Us
At TBWA\Ireland there are over 100 ambitious and creative minds who believe in creating a total brand world for their equally ambitious clients. Backed by a collective of over 11,100 people and 323 agencies globally, they use Disruption® to connect a brand's total ecosystem. All with the ambition to go beyond just saying things, to doing and making amazing, every day. Because TBWA\Ireland believes their best work is always ahead of them.


















Bank of Ireland Mortgages
BRONZE - Corporate Finance & Services
HSE QUIT 2 - The legacy of Gerry Collins
GOLD - Public Service, Social Welfare and Education sponsored by PML
GOLD - Long Term Effectiveness sponsored by Communicorp
McDonald's: Building a Pillar of Trust
GOLD - FMCG Sponsored by RTE Media Sales
Electric Ireland: Powering Kindness
BRONZE - Corporate, Finance and Services sponsored by Google
McDonald's Wraps: Innovating in Recession Silver
SILVER - New Launch sponsored by Associated News
HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards
GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times
Stimulating Breakfast & Coffee at McDonald's
SILVER - FMCG sponsored by O2 Media Sales
The Irish Blood Transfusion Service - From Crisis to Consistency
BRONZE - Public services, Social welfare & Education sponsored by IMJ
McDonald's Eurosaver Driving Frequency through Changing Times
SILVER - FMCG sponsored by Associated Newspapers
C&C (Ireland) 'Mi-Wadi' Bronze
BRONZE - New Campaigns - Existing Products
Industry
Latest news from Little Black Book.

TBWA\Ireland Unveils Powerful Campaign to Tackle HIV Stigma with the HSE
You, Me & HIV’ focuses on the relationships of people living with HIV to correct misconceptions

Capturing the Feeling of Home for Barry’s Tea in Documentary-Style Spots
LBB speaks to creative director Bairbre McGlade and strategy director Ronán Jennings from TBWA\Ireland about their latest campaign for Ireland’s beloved Barry’s Tea

Glenveagh Encourages You to ‘Love Where You Live’
The new campaign celebrating community was created by TBWA\Ireland and was directed by Locky McKenna

TBWA\Ireland’s Neal Davies to Judge Global Multi-Regional Effie Awards in September
The ceremony will take place in London on the 4th September

“Refugees Don’t Need More Barriers” Says Irish Refugee Council and TBWA
The campaign has been launched for World Refugee Day, in response to the barriers that surround Dublin’s Grand Canal

“The Cracks Are How the Light Gets In”: Behind the Dublin Samaritans Kintsugi Mural by TBWA\Dublin
LBB’s Tará McKerr speaks to the team at TBWA\Dublin about their latest out-of-home campaign in support of Dublin Samaritans, in collaboration with artist Joe Caslin, poet Daragh Flemming and electronic-duo Bicep

TBWA\Dublin Launches Total Brand World Refresh for Dalata Hotel Group
The agency created new brand strategies, fed from insights gathered from the agency’s proprietary research methodology, 100Voices, to deliver new positionings for the Dalata, Clayton, and Maldron brands

Dublin Samaritans and Joe Caslin Use Japanese Art to Mend the Cracks
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending

How to and Should We Kill the Cliché in Copywriting?
LBB’s Zoe Antonov asks the industry if it still needs the clichés it so desperately hangs onto, should and will copywriters stop using them and what AI has to do with all this

Glenveagh Launches ‘New Build Versus Doer-Upper’ Series From TBWA\Dublin
The five-part content series, hosted by Dermot Bannon, follows a first-time buyer family as they navigate the home-buying journey and decide whether a new build home or a second-hand doer-upper is right for them