About Us

At TBWA\Ireland there are over 100 ambitious and creative minds who believe in creating a total brand world for their equally ambitious clients. Backed by a collective of over 11,100 people and 323 agencies globally, they use Disruption® to connect a brand's total ecosystem. All with the ambition to go beyond just saying things, to doing and making amazing, every day. Because TBWA\Ireland believes their best work is always ahead of them.

Key People
Key People
Deirdre Waldron
Deirdre Waldron
CEO
Fergal Behan
Fergal Behan
CFOO
Sinead Lee
Sinead Lee
Executive Director Client Growth
Paula Kelly
Paula Kelly
Executive Director Business Management
Gordo Whitaker
Gordo Whitaker
Global Client Leader
Amy Satelle
Amy Satelle
Business Director
Des Creedon
Des Creedon
Executive Creative Director
Niall Staines
Niall Staines
Creative Director
Eoin Conlon
Eoin Conlon
Creative Director
Bairbre McGlade
Bairbre McGlade
Creative Director
Robert Boyle
Robert Boyle
Creative Director
Adam Crane
Adam Crane
Creative Lead
Karen Austin
Karen Austin
Head of Operations
Paul Fisher
Paul Fisher
CSO
Andrew Murray
Andrew Murray
Executive Director: FEED by TBWA & Products
Ed Leamy
Ed Leamy
Director: Innovation & Creative Tech, NEXT
Matthieu Chardon
Matthieu Chardon
Creative Lead & Head Of BOLT
Yvonne Caplice
Yvonne Caplice
Business Director, BOLT
Awards
Awards
ADFX 2016
Awards

Bank of Ireland Mortgages

BRONZE - Corporate Finance & Services

ADFX 2016
Awards

MINI: Round Ireland Relay

SILVER - Small Budget

ADFX 2014
Awards

HSE QUIT 2 - The legacy of Gerry Collins

GOLD - Public Service, Social Welfare and Education sponsored by PML

GOLD - Long Term Effectiveness sponsored by Communicorp

ADFX 2014
Awards

McDonald's: Building a Pillar of Trust

GOLD - FMCG Sponsored by RTE Media Sales

ADFX 2014
Awards

Electric Ireland: Powering Kindness

BRONZE - Corporate, Finance and Services sponsored by Google

ADFX 2012
Awards

McDonald's Wraps: Innovating in Recession Silver

SILVER - New Launch sponsored by Associated News

ADFX 2012
Awards

HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards

GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times

ADFX 2012
Awards

Stimulating Breakfast & Coffee at McDonald's

SILVER - FMCG sponsored by O2 Media Sales

ADFX 2010
Awards

The Irish Blood Transfusion Service - From Crisis to Consistency

BRONZE - Public services, Social welfare & Education sponsored by IMJ

ADFX 2010
Awards

McDonald's Eurosaver Driving Frequency through Changing Times

SILVER - FMCG sponsored by Associated Newspapers

ADFX 2008
Awards

Eurosaver - Hold me now

SILVER - FMCG

ADFX 2008
Awards

Power of One

GOLD - Public services & Social welfare

ADFX 2008
Awards

Power of One

GOLD - New Launch

ADFX 2006
Awards

McDonald's People

GOLD - Integrated Winner

ADFX 2006
Awards

McDonald's People

BRONZE - New Product Launch

ADFX 2006
Awards

Bachelors Beans

SILVER - New Campaigns - Existing Products

ADFX 2006
Awards

McDonalds Eurosaver

BRONZE - New Campaigns - Existing Products

ADFX 2004
Awards

C&C 'Club Energise Sport'

ADFX 2004
Awards

C&C 'Club Energise Sport'

BRONZE - Gold - Integrated Winner

ADFX 2004
Awards

Barnardos

SILVER - New Campaigns - Existing Products

ADFX 2004
Awards

C&C (Ireland) 'Mi-Wadi'

GOLD - Long Term Campaigns

ADFX 1998
Awards

C&C 'Club Orange'

ADFX 1998
Awards

C&C 'Club Orange'

GOLD - New Campaigns - Existing Products

ADFX 1998
Awards

C&C (Ireland) 'Mi-Wadi' Bronze

BRONZE - New Campaigns - Existing Products

Industry

Latest news from Little Black Book.

In Pictures: The Monthly Cut 013 Dublin
In Pictures: The Monthly Cut 013 Dublin

LBB's global creative showcase landed in Dublin for a night of celebration and merriment at TBWA\Ireland

The Monthly Cut 013 Dublin: Tickets Released
The Monthly Cut 013 Dublin: Tickets Released

TBWA\Ireland is set to host a showcasing of the very best creative work from the past month. Tickets now available

Mícheál Ó Muircheartaigh’s Commentary Powers GAA Archive for Dementia Care
Mícheál Ó Muircheartaigh’s Commentary Powers GAA Archive for Dementia Care

TBWA\Ireland and Fusio’s The Replay.ie sparks memory and conversation, turning decades of commentary into a tool for connection and wellbeing

Deep RiverRock Launches ‘Weep RiverRock’ to Tackle Heartbreak Induced Dehydration
Deep RiverRock Launches ‘Weep RiverRock’ to Tackle Heartbreak Induced Dehydration

Released on Red Tuesday, TBWA\Ireland’s campaign humorously targets heartbreak dehydration, putting 20ml of water back in those recently dumped

Optimum Nutrition Turns Lando Norris, Dan Sheehan and Marcus Smith Into Brand Hoarders
Optimum Nutrition Turns Lando Norris, Dan Sheehan and Marcus Smith Into Brand Hoarders

Developed with TBWA\Ireland and directed by Tom Merilion, the campaign flips traditional sports endorsements on their head

Irish Blood Transfusion Service Turns Ordinary Envelope into Universal Thank You
Irish Blood Transfusion Service Turns Ordinary Envelope into Universal Thank You

TBWA demonstrates the power of a simple thank you with its direct mail to Ireland’s O negative donors

Barry’s Tea Captures the Joy of Christmas Homecomings in ‘You’re Home’ Film
Barry’s Tea Captures the Joy of Christmas Homecomings in ‘You’re Home’ Film

THINKHOUSE's heart warming campaign celebrates the emotional power of returning home, highlighting the reunions, laughter, and connections that make the festive season truly special

AIB Celebrates How Gaelic Games Offers a Lifetime of Support
AIB Celebrates How Gaelic Games Offers a Lifetime of Support

Irish bank revitalises long-standing Gaelic Games sponsorship with campaign from TBWA\Ireland, celebrating lifelong community support intrinsic to Gaelic Games clubs

AIB Turns Life's What Ifs into What's Next
AIB Turns Life's What Ifs into What's Next

Banking campaign from TBWA\Ireland celebrates small actions that help people achieve the life they're after

Pilgrims Choice Challenges You to Skip Bland and ‘Bite Into Bold’
Pilgrims Choice Challenges You to Skip Bland and ‘Bite Into Bold’

The ‘Bite into Bold’ campaign, created with TBWA, brings to life Pilgrims Choice’s mission of inspiring shoppers