About Us

TBWA Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. We joined TBWA and Omnicom in 2002 and since then we’ve been using our proprietary Disruption® methodologies to find new growth for our clients through business-changing and culture-defining ideas. In the 21st century, a brand’s place in culture is its most powerful competitive advantage; to harness this, we activate Disruption® to carve out a singular future in culture for our brands, faster.

In addition, we use our Disruption® Live data platform to create at the speed of culture; it’s how we stay in sync with culture and translate information and knowledge into action and creative ideas.

We are a community of culture shapers, open sourcers, empaths, purists and, above all else, makers.

TBWA Worldwide is a top-ten ranked global advertising collective with 11,300 employees across 305 offices in 98 countries, including 60 employees in Rathmines in TBWA Dublin.

Key People
Key People
Deirdre Waldron
Deirdre Waldron
CEO, TBWA\Dublin
Fergal Behan
Fergal Behan
Managing Director
Paula Kelly
Paula Kelly
Head of Account Management
Des Creedon
Des Creedon
Executive Creative Director
Andrew Murray
Andrew Murray
Director of Social & Content
Mandy Leontakianakis
Mandy Leontakianakis
Chief Strategy Officer, TBWA\Dublin
Awards
Awards
ADFX 2016
Awards

Bank of Ireland Mortgages

BRONZE - Corporate Finance & Services

ADFX 2016
Awards

MINI: Round Ireland Relay

SILVER - Small Budget

ADFX 2014
Awards

HSE QUIT 2 - The legacy of Gerry Collins

GOLD - Public Service, Social Welfare and Education sponsored by PML

GOLD - Long Term Effectiveness sponsored by Communicorp

ADFX 2014
Awards

McDonald's: Building a Pillar of Trust

GOLD - FMCG Sponsored by RTE Media Sales

ADFX 2014
Awards

Electric Ireland: Powering Kindness

BRONZE - Corporate, Finance and Services sponsored by Google

ADFX 2012
Awards

McDonald's Wraps: Innovating in Recession Silver

SILVER - New Launch sponsored by Associated News

ADFX 2012
Awards

HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards

GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times

ADFX 2012
Awards

Stimulating Breakfast & Coffee at McDonald's

SILVER - FMCG sponsored by O2 Media Sales

ADFX 2010
Awards

The Irish Blood Transfusion Service - From Crisis to Consistency

BRONZE - Public services, Social welfare & Education sponsored by IMJ

ADFX 2010
Awards

McDonald's Eurosaver Driving Frequency through Changing Times

SILVER - FMCG sponsored by Associated Newspapers

ADFX 2008
Awards

Eurosaver - Hold me now

SILVER - FMCG

ADFX 2008
Awards

Power of One

GOLD - Public services & Social welfare

ADFX 2008
Awards

Power of One

GOLD - New Launch

ADFX 2006
Awards

McDonald's People

GOLD - Integrated Winner

ADFX 2006
Awards

McDonald's People

BRONZE - New Product Launch

ADFX 2006
Awards

Bachelors Beans

SILVER - New Campaigns - Existing Products

ADFX 2006
Awards

McDonalds Eurosaver

BRONZE - New Campaigns - Existing Products

ADFX 2004
Awards

C&C 'Club Energise Sport'

ADFX 2004
Awards

C&C 'Club Energise Sport'

BRONZE - Gold - Integrated Winner

ADFX 2004
Awards

Barnardos

SILVER - New Campaigns - Existing Products

ADFX 2004
Awards

C&C (Ireland) 'Mi-Wadi'

GOLD - Long Term Campaigns

ADFX 1998
Awards

C&C 'Club Orange'

ADFX 1998
Awards

C&C 'Club Orange'

GOLD - New Campaigns - Existing Products

ADFX 1998
Awards

C&C (Ireland) 'Mi-Wadi' Bronze

BRONZE - New Campaigns - Existing Products

Industry

Latest news from Little Black Book.

Finding Your Funny in the Age of ‘Blandvertising’
Finding Your Funny in the Age of ‘Blandvertising’

TBWA\Dublin’s ECD Des Creedon gets frank about the changing landscape of comedy in advertising and why lukewarm humour will always leave a bad taste in consumers’ mouths

Recreational Europe: We Need to Talk About Cannabis
Recreational Europe: We Need to Talk About Cannabis

TBWA\Dublin partners with cannabis sector-specific advisory firm, Hanway Associates, for new eye-opening report

“We’re Putting the Emphasis Back on Craft”: Inside TBWA\Dublin’s New Studio
“We’re Putting the Emphasis Back on Craft”: Inside TBWA\Dublin’s New Studio

Creative director Niall Staines on how advantageous in-house capabilities help the agency ensure craft remains at the forefront of their work

A 'Bolt' Move: TBWA\Dublin Launches In-House Production Company
A 'Bolt' Move: TBWA\Dublin Launches In-House Production Company

Agency's new studio will offer a range of production services from film and photography to digital content and post-production solutions

Dream Teams: Megan Naude and Dimitri Leontakianakis aka ‘MegaDimi’
Dream Teams: Megan Naude and Dimitri Leontakianakis aka ‘MegaDimi’

TBWA\Dublin’s art director Megan Naude and senior copywriter Dimitri Leontakianakis on finding out one can sleep anywhere and the other needs chocolate to brainstorm

Kindred Spirits: How Jameson and Irish Distillers are Connecting People
Kindred Spirits: How Jameson and Irish Distillers are Connecting People

As Jameson launches its warm and welcoming campaign, starring Aisling Bea, Marketing Director Brendan Buckley tells Laura Swinton why the brand’s affable sense of accessibility is more relevant than ever

Creating Authentic Human Connections Ahead of St Patrick’s Day for Jameson
Creating Authentic Human Connections Ahead of St Patrick’s Day for Jameson

The TBWA\Dublin team on the campaign that took them from South Africa to LA and even Nairobi in an effort to ‘Widen the Circle’ beyond generic connection

Aisling Bea Urges Us to Widen Our Circles Over a Jameson Irish Whisky
Aisling Bea Urges Us to Widen Our Circles Over a Jameson Irish Whisky

Jameson's broadens its horizons in global campaign from TBWA\Dublin

High Five: Ireland
High Five: Ireland

Creative director at Core in Dublin, Mark Tuthill, teases a mystery common theme in his choices for today's Irish edition

High Five: Ireland
High Five: Ireland

In the spirit of Christmas, executive creative director at BBDO Dublin, Shane O’Brien, supports five worthy causes that all played their part in making a big difference