About Us
TBWA Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. We joined TBWA and Omnicom in 2002 and since then we’ve been using our proprietary Disruption® methodologies to find new growth for our clients through business-changing and culture-defining ideas. In the 21st century, a brand’s place in culture is its most powerful competitive advantage; to harness this, we activate Disruption® to carve out a singular future in culture for our brands, faster.
In addition, we use our Disruption® Live data platform to create at the speed of culture; it’s how we stay in sync with culture and translate information and knowledge into action and creative ideas.
We are a community of culture shapers, open sourcers, empaths, purists and, above all else, makers.
TBWA Worldwide is a top-ten ranked global advertising collective with 11,300 employees across 305 offices in 98 countries, including 60 employees in Rathmines in TBWA Dublin.
Bank of Ireland Mortgages
BRONZE - Corporate Finance & Services
HSE QUIT 2 - The legacy of Gerry Collins
GOLD - Public Service, Social Welfare and Education sponsored by PML
GOLD - Long Term Effectiveness sponsored by Communicorp
McDonald's: Building a Pillar of Trust
GOLD - FMCG Sponsored by RTE Media Sales
Electric Ireland: Powering Kindness
BRONZE - Corporate, Finance and Services sponsored by Google
McDonald's Wraps: Innovating in Recession Silver
SILVER - New Launch sponsored by Associated News
HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards
GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times
Stimulating Breakfast & Coffee at McDonald's
SILVER - FMCG sponsored by O2 Media Sales
The Irish Blood Transfusion Service - From Crisis to Consistency
BRONZE - Public services, Social welfare & Education sponsored by IMJ
McDonald's Eurosaver Driving Frequency through Changing Times
SILVER - FMCG sponsored by Associated Newspapers
C&C (Ireland) 'Mi-Wadi' Bronze
BRONZE - New Campaigns - Existing Products
Industry
Latest news from Little Black Book.
TBWA\Dublin Adds Luke Wilson as New Head of Digital, Social and Content
LBB’s Tará McKerr speaks to the new head of digital, social & content at TBWA\Dublin, delving into the benefits of multi-platform exposure, the prospect of expanding into paid social media, and how to stay ahead of the curve in an ever-evolving digital landscape
Creative Is Native: Putting in Your 10,000 Hours and Why the Best Work Resonates at Home with Niall Staines
Creative director at TBWA\Dublin, tells LBB’s Tará McKerr about what creativity means to him and why there’s more meaning to advertising than just award shows
TBWA\Dublin Wins Santa Rita 120 Account
The agency will provide strategic and creative services for the wine brand
TBWA\Dublin and Jameson Tackle Responsible Drinking With Irish Wit In New Campaign
The spot was developed in collaboration with Aisling Bea
TBWA\Dublin Launches Ballygowan’s Powerful IRFU Sponsorship
The campaign draws out the parallels between Ballygowan and Irish Rugby, both being 'Wild like no other'
Comedian Aisling Bea Says ‘Easy Does It’ in Responsible Drinking Ad from TBWA\Dublin
Directed by Tom Merilion and produced by Speers Film, the campaign will launch in Ireland on 16th January
Spicy, Sweary and Searing! LBB’s Hottest Takes of 2022
You lot certainly weren’t short of opinions this year. From the industry’s fossil fuel habit boosting Putin to the dreary world of blandvertising, we showcase the voices who’re not afraid to say it like it is
Jameson's ‘The Drop’ Encourages People to Widen the Circle One Drop at a Time with Aisling Bea
Irish comedian stars in spot created by TBWA\Dublin and co-directed by Lance Accord and Pat Murphy
High Five: Only Work with Children or Animals
From a menacing chicken to a dog making the most of VW's air conditioning, TBWA\Dublin senior copywriter, Martin Corcoran, picks five brilliant ads working with a wide range of species'
Finding Your Funny in the Age of ‘Blandvertising’
TBWA\Dublin’s ECD Des Creedon gets frank about the changing landscape of comedy in advertising and why lukewarm humour will always leave a bad taste in consumers’ mouths