About Us

TBWA Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. We joined TBWA and Omnicom in 2002 and since then we’ve been using our proprietary Disruption® methodologies to find new growth for our clients through business-changing and culture-defining ideas. In the 21st century, a brand’s place in culture is its most powerful competitive advantage; to harness this, we activate Disruption® to carve out a singular future in culture for our brands, faster.

In addition, we use our Disruption® Live data platform to create at the speed of culture; it’s how we stay in sync with culture and translate information and knowledge into action and creative ideas.

We are a community of culture shapers, open sourcers, empaths, purists and, above all else, makers.

TBWA Worldwide is a top-ten ranked global advertising collective with 11,300 employees across 305 offices in 98 countries, including 60 employees in Rathmines in TBWA Dublin.

Key People
Key People
Deirdre Waldron
Deirdre Waldron
CEO, TBWA\Dublin
Fergal Behan
Fergal Behan
Managing Director
Paula Kelly
Paula Kelly
Head of Account Management
Des Creedon
Des Creedon
Executive Creative Director
Andrew Murray
Andrew Murray
Director of Social & Content
Mandy Leontakianakis
Mandy Leontakianakis
Chief Strategy Officer, TBWA\Dublin
Awards
Awards
ADFX 2016
Awards

Bank of Ireland Mortgages

BRONZE - Corporate Finance & Services

ADFX 2016
Awards

MINI: Round Ireland Relay

SILVER - Small Budget

ADFX 2014
Awards

HSE QUIT 2 - The legacy of Gerry Collins

GOLD - Public Service, Social Welfare and Education sponsored by PML

GOLD - Long Term Effectiveness sponsored by Communicorp

ADFX 2014
Awards

McDonald's: Building a Pillar of Trust

GOLD - FMCG Sponsored by RTE Media Sales

ADFX 2014
Awards

Electric Ireland: Powering Kindness

BRONZE - Corporate, Finance and Services sponsored by Google

ADFX 2012
Awards

McDonald's Wraps: Innovating in Recession Silver

SILVER - New Launch sponsored by Associated News

ADFX 2012
Awards

HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards

GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times

ADFX 2012
Awards

Stimulating Breakfast & Coffee at McDonald's

SILVER - FMCG sponsored by O2 Media Sales

ADFX 2010
Awards

The Irish Blood Transfusion Service - From Crisis to Consistency

BRONZE - Public services, Social welfare & Education sponsored by IMJ

ADFX 2010
Awards

McDonald's Eurosaver Driving Frequency through Changing Times

SILVER - FMCG sponsored by Associated Newspapers

ADFX 2008
Awards

Eurosaver - Hold me now

SILVER - FMCG

ADFX 2008
Awards

Power of One

GOLD - Public services & Social welfare

ADFX 2008
Awards

Power of One

GOLD - New Launch

ADFX 2006
Awards

McDonald's People

GOLD - Integrated Winner

ADFX 2006
Awards

McDonald's People

BRONZE - New Product Launch

ADFX 2006
Awards

Bachelors Beans

SILVER - New Campaigns - Existing Products

ADFX 2006
Awards

McDonalds Eurosaver

BRONZE - New Campaigns - Existing Products

ADFX 2004
Awards

C&C 'Club Energise Sport'

ADFX 2004
Awards

C&C 'Club Energise Sport'

BRONZE - Gold - Integrated Winner

ADFX 2004
Awards

Barnardos

SILVER - New Campaigns - Existing Products

ADFX 2004
Awards

C&C (Ireland) 'Mi-Wadi'

GOLD - Long Term Campaigns

ADFX 1998
Awards

C&C 'Club Orange'

ADFX 1998
Awards

C&C 'Club Orange'

GOLD - New Campaigns - Existing Products

ADFX 1998
Awards

C&C (Ireland) 'Mi-Wadi' Bronze

BRONZE - New Campaigns - Existing Products

Industry

Latest news from Little Black Book.

“Refugees Don’t Need More Barriers” Says Irish Refugee Council and TBWA
“Refugees Don’t Need More Barriers” Says Irish Refugee Council and TBWA

The campaign has been launched for World Refugee Day, in response to the barriers that surround Dublin’s Grand Canal

“The Cracks Are How the Light Gets In”: Behind the Dublin Samaritans Kintsugi Mural by TBWA\Dublin
“The Cracks Are How the Light Gets In”: Behind the Dublin Samaritans Kintsugi Mural by TBWA\Dublin

LBB’s Tará McKerr speaks to the team at TBWA\Dublin about their latest out-of-home campaign in support of Dublin Samaritans, in collaboration with artist Joe Caslin, poet Daragh Flemming and electronic-duo Bicep

TBWA\Dublin Launches Total Brand World Refresh for Dalata Hotel Group
TBWA\Dublin Launches Total Brand World Refresh for Dalata Hotel Group

The agency created new brand strategies, fed from insights gathered from the agency’s proprietary research methodology, 100Voices, to deliver new positionings for the Dalata, Clayton, and Maldron brands

Dublin Samaritans and Joe Caslin Use Japanese Art to Mend the Cracks
Dublin Samaritans and Joe Caslin Use Japanese Art to Mend the Cracks

Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending

How to and Should We Kill the Cliché in Copywriting?
How to and Should We Kill the Cliché in Copywriting?

LBB’s Zoe Antonov asks the industry if it still needs the clichés it so desperately hangs onto, should and will copywriters stop using them and what AI has to do with all this

Glenveagh Launches ‘New Build Versus Doer-Upper’ Series From TBWA\Dublin
Glenveagh Launches ‘New Build Versus Doer-Upper’ Series From TBWA\Dublin

The five-part content series, hosted by Dermot Bannon, follows a first-time buyer family as they navigate the home-buying journey and decide whether a new build home or a second-hand doer-upper is right for them

'Experience the Unforgettable': BBDO Dublin Launches GAA Campaign
'Experience the Unforgettable': BBDO Dublin Launches GAA Campaign

The new campaign encourages attendance ahead of the 2024 All-Ireland Football and Hurling Championships

Brand’s Approach to Trust and Truth Nearing the Festival of Deceit
Brand’s Approach to Trust and Truth Nearing the Festival of Deceit

LBB’s Tará McKerr speaks to industry experts about trust and truth, in the wake of conspiracy theories and Donald Trump’s stock market debut, as we approach April Fool’s Day

‘For All’: TBWA Launches Significant Re-brand for eir
‘For All’: TBWA Launches Significant Re-brand for eir

The Dublin agency, appointed last October as BBDO Dublin, now launches a new campaign to re-position the Irish-based network – the country’s largest provider of fixed line, fibre broadband and TV services – following significant structural investment.

Human Desire Takes Over in Optimum Nutrition's Unlock More Campaign
Human Desire Takes Over in Optimum Nutrition's Unlock More Campaign

TBWA launches the campaign after being named Optimum Nutrition’s global creative agency of record