About Us

TBWA Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. We joined TBWA and Omnicom in 2002 and since then we’ve been using our proprietary Disruption® methodologies to find new growth for our clients through business-changing and culture-defining ideas. In the 21st century, a brand’s place in culture is its most powerful competitive advantage; to harness this, we activate Disruption® to carve out a singular future in culture for our brands, faster.

In addition, we use our Disruption® Live data platform to create at the speed of culture; it’s how we stay in sync with culture and translate information and knowledge into action and creative ideas.

We are a community of culture shapers, open sourcers, empaths, purists and, above all else, makers.

TBWA Worldwide is a top-ten ranked global advertising collective with 11,300 employees across 305 offices in 98 countries, including 60 employees in Rathmines in TBWA Dublin.

Key People
Key People
Deirdre Waldron
Deirdre Waldron
CEO, TBWA\Dublin
Fergal Behan
Fergal Behan
Managing Director
Paula Kelly
Paula Kelly
Head of Account Management
Des Creedon
Des Creedon
Executive Creative Director
Andrew Murray
Andrew Murray
Director of Social & Content
Mandy Leontakianakis
Mandy Leontakianakis
Chief Strategy Officer, TBWA\Dublin
Awards
Awards
ADFX 2016
Awards

Bank of Ireland Mortgages

BRONZE - Corporate Finance & Services

ADFX 2016
Awards

MINI: Round Ireland Relay

SILVER - Small Budget

ADFX 2014
Awards

HSE QUIT 2 - The legacy of Gerry Collins

GOLD - Public Service, Social Welfare and Education sponsored by PML

GOLD - Long Term Effectiveness sponsored by Communicorp

ADFX 2014
Awards

McDonald's: Building a Pillar of Trust

GOLD - FMCG Sponsored by RTE Media Sales

ADFX 2014
Awards

Electric Ireland: Powering Kindness

BRONZE - Corporate, Finance and Services sponsored by Google

ADFX 2012
Awards

McDonald's Wraps: Innovating in Recession Silver

SILVER - New Launch sponsored by Associated News

ADFX 2012
Awards

HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards

GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times

ADFX 2012
Awards

Stimulating Breakfast & Coffee at McDonald's

SILVER - FMCG sponsored by O2 Media Sales

ADFX 2010
Awards

The Irish Blood Transfusion Service - From Crisis to Consistency

BRONZE - Public services, Social welfare & Education sponsored by IMJ

ADFX 2010
Awards

McDonald's Eurosaver Driving Frequency through Changing Times

SILVER - FMCG sponsored by Associated Newspapers

ADFX 2008
Awards

Eurosaver - Hold me now

SILVER - FMCG

ADFX 2008
Awards

Power of One

GOLD - Public services & Social welfare

ADFX 2008
Awards

Power of One

GOLD - New Launch

ADFX 2006
Awards

McDonald's People

GOLD - Integrated Winner

ADFX 2006
Awards

McDonald's People

BRONZE - New Product Launch

ADFX 2006
Awards

Bachelors Beans

SILVER - New Campaigns - Existing Products

ADFX 2006
Awards

McDonalds Eurosaver

BRONZE - New Campaigns - Existing Products

ADFX 2004
Awards

C&C 'Club Energise Sport'

ADFX 2004
Awards

C&C 'Club Energise Sport'

BRONZE - Gold - Integrated Winner

ADFX 2004
Awards

Barnardos

SILVER - New Campaigns - Existing Products

ADFX 2004
Awards

C&C (Ireland) 'Mi-Wadi'

GOLD - Long Term Campaigns

ADFX 1998
Awards

C&C 'Club Orange'

ADFX 1998
Awards

C&C 'Club Orange'

GOLD - New Campaigns - Existing Products

ADFX 1998
Awards

C&C (Ireland) 'Mi-Wadi' Bronze

BRONZE - New Campaigns - Existing Products

Industry

Latest news from Little Black Book.

High Five: Ireland
High Five: Ireland

Gus Curtis, comms & content coordinator at the Institute of Advertising Practitioners in Ireland, shares five ideas that he has been excited about over the last few months

Laya Healthcare's Major Rebrand Stays a Beat Ahead the Rest
Laya Healthcare's Major Rebrand Stays a Beat Ahead the Rest

Repositioning campaign from TBWA\Dublin reaffirms the healthcare providers promise of taking care

Piranha Bar Interviews an Eclectic Array of Characters for SEAI’s New TV Spot
Piranha Bar Interviews an Eclectic Array of Characters for SEAI’s New TV Spot

With winter approaching it's time to consider a Home Energy Upgrade from Sustainable Energy Authority of Ireland

Ireland's Department of Justice Tackles Digital Online Abuse and the Sharing of Intimate Images
Ireland's Department of Justice Tackles Digital Online Abuse and the Sharing of Intimate Images

TBWA\Dublin underlines that the sharing of intimate images without that person’s consent is always a crime

My Most Immortal Ad: Deirdre Waldron on Epuron's 'Mr W'
My Most Immortal Ad: Deirdre Waldron on Epuron's 'Mr W'

The Immortal Awards juror and TBWA\Dublin CEO is another to opt for Nordpol Hamburg storytelling masterclass by The Vikings

High Five: Ireland
High Five: Ireland

Senior copywriter at TBWA\Dublin, Alan Byrne, shares five of his favourite recent ads to come out of Ireland

Irish Supermarket SuperValu Says 'Bring It On' in Inclusive Spot from TBWA\Dublin
Irish Supermarket SuperValu Says 'Bring It On' in Inclusive Spot from TBWA\Dublin

Campaign kicks off with a powerful 60-second spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability

The Essential List: Andrew Murray
The Essential List: Andrew Murray

TBWA\Dublin’s director of social media and content is wild for both West and East coasts of Ireland and has a love for Coca-Cola that verges on the obsessive

Role Hackers: The Role of a Social Media and Content Manager
Role Hackers: The Role of a Social Media and Content Manager

Amy Tumelty, social media and content manager at TBWA\Dublin breaks down the role of social and content and why it's so much more than it looks

TBWA\Dublin's Deirdre Waldron Joins The Immortal Awards Jury
TBWA\Dublin's Deirdre Waldron Joins The Immortal Awards Jury

CEO joins Irish jury for this year's competition