About Us

Challenging times give birth to a renaissance of realism, ambition and lithe creativity. It’s back to the fundamentals for success – dedication, craft, knowledge. Bold ideas for real impacts. Memorable campaigns. Hard-nosed strategies.

In short, strategic and creative rigour.

John Sutton and Charlie O’Neill have established Ireland’s newest full service agency powered by the science and art of persuasion. We work with great clients and build great campaigns. We honestly love what we do. We care about every word, design, pack, ad, strategy TV spot and pixel.

Persuasion Republic is one of a kind. A sure hand, a deft brain and decades of experience working strategically and creatively. Our team has developed award-winning campaigns and outstanding strategies for a long list of very happy clients.

Key People

John Sutton

Managing Director

Charlie O’ Neill

Agency Creative Director

Edel Hackett

Head of Advocacy and Awareness

Susan Smith

Head of Fundraising

Daragh O’ Toole

Head of Brand, Design & Digital

Geraline O’Dowd

Head of Finance and Administration