Those brands that join or shape a cultural conversation are the brands that influence at scale. These are the brands that hold a place in contemporary culture. This cannot be copied. And this key differentiation helps brands grow.
This is what we believe at Folk Wunderman Thompson. And this is at the core of everything we do.




Industry
Latest news from Little Black Book.

Folk Wunderman Thompson Retains Horse Racing Ireland Advertising Account
Horse Racing Ireland is part of a diverse client portfolio at Folk Wunderman Thompson

Bord Gáis Energy Promotes Sustainable Living with 'See It, Solve It' Campaign
Campaign from Folk Wunderman Thompson and Mindshare supports customers on their journey towards more sustainable living

Creative Is Native: “Access to Creativity and the Arts Feels Very Democratised”
Folk Wunderman Thompson Dublin’s social and content director, Vivian Huynh on the impact of cultural pockets on Irish creativity and an attitude of cracking on and making stuff

Bord Gáis Energy and Folk Wunderman Thompson Announce Contract Extension
Folk Wunderman Thompson extends current contract with Bord Gáis Energy, creating new campaigns to encourage customers with more sustainable living

Work of the Week: 18/11/22
A bumper week for work features two Taika Waititi ads, Nike's World Cup film directed by Megaforce, and a new - and wholly - lovable version of Daniel Craig, writes LBB’s Addison Capper

A Tin Man Goes in Search of Love in An Post's Christmas Campaign
Folk Wunderman Thompson demonstrates the importance of sending love to your nearest and dearest this Christmas

Irish Life Encourages People to Invest in a Better World with an Irish Life Pension
Folk Wunderman Thompson launches the new 'Responsible Pensions' campaign

Lidl Ireland Encourages Customers to Not Compromise on Quality and ‘Go Full Lidl’
Folk Wunderman Thompson campaign addresses consumer mindset that compromises need to be made on the weekly shop as the cost of living crisis deepens

Vodafone Ireland Launches First to Market Smartphone Trade-in Tool
'Home of Trade In' campaign from Folk Wunderman Thompson supports customers, businesses and society to make more sustainable choices

Brennans Bread Takeover Dublin Airport to Celebrate Family Favourites During Summer Holidays
Folk Wunderman Thompson features the bread's iconic packaging to celebrate the joy of returning home after a holiday