Those brands that join or shape a cultural conversation are the brands that influence at scale. These are the brands that hold a place in contemporary culture. This cannot be copied. And this key differentiation helps brands grow.

This is what we believe at Folk Wunderman Thompson. And this is at the core of everything we do.

Key People
Key People
Abi Moran
Abi Moran
CEO
Enda Kelly
Enda Kelly
Joint Managing Director
Laura Daley
Laura Daley
Joint Managing Director
Karl Waters
Karl Waters
Creative Partner

Industry

Latest news from Little Black Book.

Irish Cancer Society Keeps Moving When the World Stops in Poignant Awareness Film
Irish Cancer Society Keeps Moving When the World Stops in Poignant Awareness Film

‘Still Here’ from Folk Wunderman Thompson reminds the public that despite the ongoing Covid 19 pandemic, cancer remains a constant presence and the Irish Cancer Society has remained steadfast

High Five: Ireland
High Five: Ireland

Damian Hanley, creative director at In the Company of Huskies shares a selection of powerful and elegant ads to recently emerge from Dublin’s creative scene

Domestic Abuse: The Hidden Pandemic
Domestic Abuse: The Hidden Pandemic

Vodafone Ireland Foundation highlights domestic abuse pandemic with a powerful, poignant campaign from Folk Wunderman Thompson

Work of the Week: 27/11/20
Work of the Week: 27/11/20

With the UK’s Christmas ads petering out and the US focused on Thanksgiving, it’s time for some other markets to deliver the creative delights

An Post Unites Generations Time After Time for Christmas
An Post Unites Generations Time After Time for Christmas

An Post and Folk Wunderman Thompson ignite Christmas memories for wholesome spot

Littlewoods Ireland Heralds Return of GAA All-Ireland Hurling Championship
Littlewoods Ireland Heralds Return of GAA All-Ireland Hurling Championship

‘It’s Championship’ from Folk Wunderman Thompson celebrates the nation’s grá, anticipation and excitement for the Championship ahead of a long-awaited return this weekend

Creative is Native: “The Days of Star-Gazing Are Over”
Creative is Native: “The Days of Star-Gazing Are Over”

Karl Waters, creative partner at Folk Wunderman Thompson, on the recent radical shifts in Irish society and how the best creative work reflects that

An Post's Green Hub Resource Simplifies Sustainable Living
An Post's Green Hub Resource Simplifies Sustainable Living

Campaign from Folk Wunderman Thompson provides homeowners with a simple no jargon approach to the Green Home retrofit process

Folk Wunderman Thompson Launches Growth Finding Framework, ‘Collision’
Folk Wunderman Thompson Launches Growth Finding Framework, ‘Collision’

Collision streamlines the path to growth and uses agile methodologies, leveraging the global insight, data and talent of the Wunderman Thompson network

Folk Wunderman Thompson Announces New Business Win
Folk Wunderman Thompson Announces New Business Win

Windsor Motors joins Folk’s already diverse client portfolio