Those brands that join or shape a cultural conversation are the brands that influence at scale. These are the brands that hold a place in contemporary culture. This cannot be copied. And this key differentiation helps brands grow.

This is what we believe at Folk Wunderman Thompson. And this is at the core of everything we do.

Key People
Key People
Abi Moran
Abi Moran
CEO
Enda Kelly
Enda Kelly
Joint Managing Director
Laura Daley
Laura Daley
Joint Managing Director
Karl Waters
Karl Waters
Creative Partner

Industry

Latest news from Little Black Book.

An Post's Green Living Leads the Way to a Sustainable Ireland
An Post's Green Living Leads the Way to a Sustainable Ireland

Folk Wunderman Thompson highlights the organisations commitment to being a driver of sustainable and positive change

Irish Life Investments Boosts Financial Confidence with Trusted Advice Spot
Irish Life Investments Boosts Financial Confidence with Trusted Advice Spot

Folk Wunderman Thompson launch new creative campaign to boost financial confidence of Irish consumers

Eimear Fitzmaurice Appointed Folk Wunderman Thompson's Head of Planning
Eimear Fitzmaurice Appointed Folk Wunderman Thompson's Head of Planning

Fitzmaurice joined Folk in 2019, and has driven the strategic direction of a number of the agencies biggest clients including Vodafone, An Post and Brennans Bread

High Five Immortal Contenders: Rory Hamilton on Ireland
High Five Immortal Contenders: Rory Hamilton on Ireland

Partner and ECD at agency Boys + Girls, Rory Hamilton, wraps up the first week of our Immortal Contenders series with a selection of top Irish work that should be entered into this year's awards

One Family’s Story Comes to Life Through Two Unique Perspectives in Vodafone Ireland Spot
One Family’s Story Comes to Life Through Two Unique Perspectives in Vodafone Ireland Spot

Folk Wunderman Thompson creates advertising first directed by Sweet Shop's Liz Murphy

One Family Share Two Unique Perspectives in Vodafone Ireland Campaign
One Family Share Two Unique Perspectives in Vodafone Ireland Campaign

Folk Wunderman Thompson develops advertising first for Vodafone Ireland

Immortal High Five: Karl Waters
Immortal High Five: Karl Waters

Karl Waters. creative partner at Folk Wunderman Thompson in Dublin, concludes 2021's Immortal High Five series with a selection or Irish ads that have stuck with him over the years

My Most Immortal Ad: Karl Waters on IKEA's 'Lamp'
My Most Immortal Ad: Karl Waters on IKEA's 'Lamp'

The Immortal Awards juror and Folk Wunderman Thompson creative partner on a true classic from Crispin Porter + Bogusky and Spike Jonze

FoodCloud's Impactful Prints Highlight Links Between Food Waste and Climate Change
FoodCloud's Impactful Prints Highlight Links Between Food Waste and Climate Change

Campaign from Folk Wunderman Thompson makes the direct connection between food waste and serious environmental issues like global warming

safefood's Walking and Talking Meat Thermometer Speaks Up Just When You Need Him
safefood's Walking and Talking Meat Thermometer Speaks Up Just When You Need Him

With more than half of home cooks at risk of food poisoning, Folk Wunderman Thompson campaign educates on the fail-safe way to achieve correct cooking temperatures