About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Head of Client Services
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

Multi-Mobility App Free Now Appoints EXP as Activations Agency
Multi-Mobility App Free Now Appoints EXP as Activations Agency

EXP will use the data-led strategy of Boys +Girls to fuel its creative work from concept to delivery

A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland
A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland

Boys+Girls brings the hero to life for new Connected Life offering

The Barnstorming Results of Three Ireland and Boys + Girls’ Aligned Ambition
The Barnstorming Results of Three Ireland and Boys + Girls’ Aligned Ambition

As part of IAPI’s ‘Ireland: where Creative is Native’ series, the mobile network’s chief commercial officer Elaine Carey and the Dublin agency’s CCO Rory Hamilton discuss the brands meteoric marketing journey over the years

Stunning Macro Detail and Vibrant Musical Energy In Latest Colourtrend Paint Ad
Stunning Macro Detail and Vibrant Musical Energy In Latest Colourtrend Paint Ad

Boys+Girls CD Laurence O’Byrne, director Brian Williams and composer Denis Kilty on capturing the real beauty of paint through lab experiments and kinetic sound

Designed to be Different: Boys+Girls Launch Sister Agency EXP
Designed to be Different: Boys+Girls Launch Sister Agency EXP

EXP will use the data led strategy of Boys +Girls to fuel its creative work from concept to delivery

High Five: Ireland
High Five: Ireland

Creative director at Core in Dublin, Mark Tuthill, teases a mystery common theme in his choices for today's Irish edition

Most Read of 2021: Europe
Most Read of 2021: Europe

LBB’s Alex Reeves takes a look back over the year in creativity through the lens of the most-viewed stories from various European countries

Boys+Girls Launch Indescribably Delicious Campaign for Smithwicks
Boys+Girls Launch Indescribably Delicious Campaign for Smithwicks

Boys+Girls brings to life the heritage of the iconic Irish ale brand

Why Independent Agencies Are the Most Effective in Ireland
Why Independent Agencies Are the Most Effective in Ireland

LBB’s Alex Reeves speaks to leaders from the four Gold-winning agencies at the first Effie Awards Ireland to ask what is making their work so effective, and why now?