About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Chief Relationship Officer & Founder, Boys + Girls
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys+Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

The Power of Irish Insight and Story-Telling
The Power of Irish Insight and Story-Telling

Caroline Keogh, executive relationship director at Boys+Girls, on how Bulmers scored above category norms in Kantar Link+ creative testing for ‘It’s Our Time’ campaign

Bowel Cancer Symptoms Go Unnoticed in ‘The Ad That’s Easily Missed’
Bowel Cancer Symptoms Go Unnoticed in ‘The Ad That’s Easily Missed’

Created by Boys+Girls for the Marie Keating Foundation, the campaign uses subtle embossing and real-world executions to highlight symptoms that are often mistaken for everyday issues

Shaunagh Farrelly on When Strategy Is at Its Most Powerful
Shaunagh Farrelly on When Strategy Is at Its Most Powerful

The Boys+Girls senior strategist on her creative process, as well as her advice to anyone considering a career in strategy, as part of LBB’s Planning For The Best series

Colourtrend Reveals the Stories Behind Every Paint Swatch
Colourtrend Reveals the Stories Behind Every Paint Swatch

Boys+Girls extends the 'For the Life You Create' platform to highlight the personal stories being the colours we chose to decorate with

Colourtrend Celebrates Life’s Moments Through the Art of the Paint Swatch
Colourtrend Celebrates Life’s Moments Through the Art of the Paint Swatch

Boys+Girls’ 'For the Life You Create' campaign turns everyday paint choices into moments of personal expression and creativity

SSSE Airtricity Explores the Human Side of Sustainable Energy in 'A Different Kind of Energy'
SSSE Airtricity Explores the Human Side of Sustainable Energy in 'A Different Kind of Energy'

Created with Boys + Girls and directed by Guy Manwaring, the campaign uses humour and Irish insight to connect sustainable energy with everyday life

DoneDeal Cars Blends Familiarity with Fancy to Achieve Premium Pronunciation
DoneDeal Cars Blends Familiarity with Fancy to Achieve Premium Pronunciation

The playful campaign was directed by Ciarán Dooley and created with Circle Content, sister-agency of Boys+Girls

Re-turn Deposit Scheme's New Year Campaign Makes Resolutions Easy
Re-turn Deposit Scheme's New Year Campaign Makes Resolutions Easy

Campaign from Boys+Girls and director Guy Manwaring shows how the right way to recycle is to Re-turn

Re-turn Brings Recycling Into the Heart of an Irish Christmas
Re-turn Brings Recycling Into the Heart of an Irish Christmas

Directed by Guy Manwaring and brought to life by Boys + Girls, the festive campaign celebrates Ireland’s holiday rituals while showing how returning bottles and cans can become a joyful part of Christmas

Boys+Girls Celebrate Ireland’s Christmas Traditions with Jacob’s
Boys+Girls Celebrate Ireland’s Christmas Traditions with Jacob’s

Campaign captures Ireland’s diverse Christmas celebrations while reinforcing the brand’s heritage and central role in holiday rituals