About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Head of Client Services
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

Boys+Girls’ Rory Hamilton Announced on Film Craft Jury for Cannes Lions
Boys+Girls’ Rory Hamilton Announced on Film Craft Jury for Cannes Lions

Rory has also judged many other international award shows including D&AD, The One Show, LIAs, ADCE, and Dubai Lynx

Boys + Girls Welcomes New Hires Across Multiple Departments
Boys + Girls Welcomes New Hires Across Multiple Departments

Laura Redden, Niamh Ryan, Nadine Kennedy, Charlotte Bourke and Elena Roche join the team

Creative is Native: “At the Heart of Great Creativity is a Desire to Have Fun”
Creative is Native: “At the Heart of Great Creativity is a Desire to Have Fun”

Aoife Murphy, executive strategy director at Boys+Girls, on Ireland’s similarities to New Zealand, the increasing diversity in the industry there and why improving people’s lives isn’t advertising’s primary function

Chelsea's Frank Lampard and Three Ask Fans to Support Someone Else this Christmas
Chelsea's Frank Lampard and Three Ask Fans to Support Someone Else this Christmas

Campaign from Boys + Girls encourages football fans to support each other over the Christmas period

Boys + Girls Teams with ŠKODA to Bring International Christmas Joy
Boys + Girls Teams with ŠKODA to Bring International Christmas Joy

Agency wins global competition with the re-imagining of a common sight that brings a smile to our faces

No Screens at the Table: Banjoman Goes behind the Scenes on Three’s Family Plans Campaign
No Screens at the Table: Banjoman Goes behind the Scenes on Three’s Family Plans Campaign

LBB heads behind the scenes with Banjoman director Dermot Malone for his lucid visual journey from escapism to real family connections

Boys+Girls Launch Three’s Global Sponsorship of Chelsea Football Club with World First
Boys+Girls Launch Three’s Global Sponsorship of Chelsea Football Club with World First

The inaugural campaign features the world's first virtual jersey launch

Boys+Girls Wins D&AD Pencil Award
Boys+Girls Wins D&AD Pencil Award

The advertising agency picks up coveted D&AD Pencil for their work with Three Ireland on Arranmore Island

Boys+Girls' Gripping Spot Highlights Perils of Children in the Water
Boys+Girls' Gripping Spot Highlights Perils of Children in the Water

Boys+Girls and Swim Ireland release hard-hitting radio spot to announce the start of Drowning Prevention Week

Three Makes It Count in Heart-Warming New Spot
Three Makes It Count in Heart-Warming New Spot

Boys+Girls and Three embrace the constraints of filming during lockdown with intimate ‘Monsters’ TV ad