About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Head of Client Services
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

Creative is Native: “The Root of Irish Creativity Lies in Anti-Establishment Humour”
Creative is Native: “The Root of Irish Creativity Lies in Anti-Establishment Humour”

Boys + Girls ECD Rory Hamilton on the impact of Ireland’s physical location and why it's good to call bad work out

Problem Solved: Connecting Islands with Three Ireland
Problem Solved: Connecting Islands with Three Ireland

Kris Clarkin, creative director and Boys+Girls explains how they catapulted Gold Cannes Lion winning campaign for Three Ireland into the business market as a serious player

Double Boys + Girls Win at Cannes Lions for Three Ireland
Double Boys + Girls Win at Cannes Lions for Three Ireland

Team awarded Gold in the Consumer Services / Business to Business category in Creative Strategy Lions and Bronze in Consumer Services/ Business to Business in the Brand Experience & Activation Lions

Is an End to LGBTI+ Violence Somewhere Over the Rainbow?
Is an End to LGBTI+ Violence Somewhere Over the Rainbow?

Boys+Girls and BeLonG To Youth Services encapsulate why supporting Pride is so important with a powerful campaign

Immortal High Five: Catrióna Campbell
Immortal High Five: Catrióna Campbell

Managing director and partner at independent creative agency The Public House, Catrióna Campbell, shares five Irish projects that she considers to be immortal...

Boys+Girls Celebrates an Irish Staycation with Passport Stamp Campaign for ŠKODA with Designer Annie Atkins
Boys+Girls Celebrates an Irish Staycation with Passport Stamp Campaign for ŠKODA with Designer Annie Atkins

Agency designs passport style stamp for each of the 26 counties in the Republic of Ireland

Boys+Girls Invited to Join Exclusive Global Independent Agency Network, by The Network 
Boys+Girls Invited to Join Exclusive Global Independent Agency Network, by The Network 

Boys+Girls joins as the exclusive partner representing Ireland

Boys + Girls Win Two Prestigious D&AD Pencils for Swim Ireland Client
Boys + Girls Win Two Prestigious D&AD Pencils for Swim Ireland Client

The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio

Bridget Johnson Joins Boys+Girls from South Africa as ECD 
Bridget Johnson Joins Boys+Girls from South Africa as ECD 

Most recently, Bridget worked at The Riverbed Agency

Boys+Girls' Daring Campaign Highlights the Importance of Face Masks
Boys+Girls' Daring Campaign Highlights the Importance of Face Masks

The Good Mask Co. ads feature naked men and women wearing 
the only thing that matters during a pandemic