About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Chief Relationship Officer
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys+Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

Boys+Girls Debuts Stunning Ident for Screen Ireland
Boys+Girls Debuts Stunning Ident for Screen Ireland

The eye-catching new cinema ident is part of Screen Ireland’s new ‘For the story makers’ brand identity and positioning

Boys + Girls Celebrates Double Win at European Effie Awards
Boys + Girls Celebrates Double Win at European Effie Awards

Boys + Girls took home Gold for Three Ireland with ‘The Connected Island’ in B2B and Silver in Sustained Success for Škoda Ireland

High Five: Only Work with Children or Animals
High Five: Only Work with Children or Animals

From a menacing chicken to a dog making the most of VW's air conditioning, TBWA\Dublin senior copywriter, Martin Corcoran, picks five brilliant ads working with a wide range of species'

Creative Is Native: “Don’t Say We’ve a Long Tradition of Storytelling”
Creative Is Native: “Don’t Say We’ve a Long Tradition of Storytelling”

Boys + Girls creative director Kris Clarkin on vowing that advertising wasn’t for him before falling in love with it, the briefs that changed his career and why Irish film and TV is inspiring him right now

Boys+Girls Make the Global and European Grand Effie Shortlists
Boys+Girls Make the Global and European Grand Effie Shortlists

Three Ireland’s ‘The Island’ has been selected as a Global Grand Effie Contender in this year’s Global Best of the Best competition

Boys+Girls Launches First of its Kind Experimental LEGO Brick Café
Boys+Girls Launches First of its Kind Experimental LEGO Brick Café

The Lego Brick Café is a space for adults to rediscover the power of play

Very Launches in Ireland in Style with the Help of Piranha Bar
Very Launches in Ireland in Style with the Help of Piranha Bar

As clothing and homeward brand Very launches in Ireland, Boys+Girls teams up with Piranha Bar to create the pink house of dreams

Boys + Girls Wins Silver Cannes Lion for Creative Effectiveness
Boys + Girls Wins Silver Cannes Lion for Creative Effectiveness

Boys + Girls picked up the award its work with Three Ireland

ŠKODA Ireland Shoots for the Stars in Family Inspired Film
ŠKODA Ireland Shoots for the Stars in Family Inspired Film

Zak Emerson directs the Boys+Girls campaign with Butter

Framestore Collaborates with Tomas Jonsgården and Boys + Girls for Three Ireland's 'Jeff’s World'
Framestore Collaborates with Tomas Jonsgården and Boys + Girls for Three Ireland's 'Jeff’s World'

Framestore brings the plucky pet to life by paying close attention to bearded dragons movements and behaviours