About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Chief Relationship Officer and Founder, Boys + Girls
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys+Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

Advertising the Irish Language
Advertising the Irish Language

With law now demanding Irish public bodies to dedicate budget to Gaeilge, Boys + Girls’ Jake O’Driscoll and Niamh Ryan sit down for a chat about best practice, opportunity and duty when advertising in Irish

The Marie Keating Foundation Wants You to Think of This Campaign When You Pee
The Marie Keating Foundation Wants You to Think of This Campaign When You Pee

Boys + Girls & Marie Keating Foundation's new creative campaign highlights prostate cancer symptoms

SuperValu’s New Campaign Is a Rallying Cry to Irish Households to Put the Tablet Away at the Table
SuperValu’s New Campaign Is a Rallying Cry to Irish Households to Put the Tablet Away at the Table

'Dinner Time Well Spent' was directed by Motherland Fern Berresford

IAPI Proves Ads Drive Growth in Member Campaign
IAPI Proves Ads Drive Growth in Member Campaign

Campaign from The Brill Building demonstrates the effectiveness of advertising in driving business growth

These Woodland Creatures Love Watching ‘House Of The Dragon’ on NOW
These Woodland Creatures Love Watching ‘House Of The Dragon’ on NOW

The campaign from Boys + Girls, follows successful brand launch with Owl + Fox

Destructive Installer Kango Kian Travels 1000 Miles in Three Broadband Spot
Destructive Installer Kango Kian Travels 1000 Miles in Three Broadband Spot

Boys+Girls showcases Three 5G broadband as the better way to stay connected

Circle Content Reflect a Bond Between Science and Intuition for Whiskey Brand, SENSES
Circle Content Reflect a Bond Between Science and Intuition for Whiskey Brand, SENSES

Circle Content launch campaign for world first ultra premium whiskey, SENSES

A Meal for One Becomes Dinner for Two at Centra Convenience Stores
A Meal for One Becomes Dinner for Two at Centra Convenience Stores

There's love in the aisles in campaign from Boys+Girls and Antidote director Tiny Bullet

Thieves Avoid PhoneWatch Security Systems in 'Burglar Bootcamp' Spot
Thieves Avoid PhoneWatch Security Systems in 'Burglar Bootcamp' Spot

Campaign from Boys+Girls heroes PhoneWatch as the alarm Burglars fear the most

Boys + Girls Invest €1.2 Million in New Agency, Circle Content
Boys + Girls Invest €1.2 Million in New Agency, Circle Content

Ireland’s biggest new content and production studio