About Us
Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.
In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.
We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.
To put it simply, we believe that Great Work, Works.



Energia - Clever Humans Get Results
SILVER - Corporate Finance and Services
Dulux - Painting An Invisible Story of Success
SILVER - FMCG
SILVER - Small Budget
RaboDirect: Not Just Any Case Study
SILVER - Corporate Finance & Services
McDonnells: How a dry curry sauce pasted the market
GOLD - FMCG
Three: How The Perfect Surprise won Christmas
BRONZE - IT/Telecommunications & Digital
Three does All It Takes for the Irish Rugby Team
SILVER - Leisure, Media & Entertainment
Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.
BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent
Industry
Latest news from Little Black Book.

Multi-Mobility App Free Now Appoints EXP as Activations Agency
EXP will use the data-led strategy of Boys +Girls to fuel its creative work from concept to delivery

A Bearded Dragon Lives His Bonnie Tyler Fantasy for Three Ireland
Boys+Girls brings the hero to life for new Connected Life offering

The Barnstorming Results of Three Ireland and Boys + Girls’ Aligned Ambition
As part of IAPI’s ‘Ireland: where Creative is Native’ series, the mobile network’s chief commercial officer Elaine Carey and the Dublin agency’s CCO Rory Hamilton discuss the brands meteoric marketing journey over the years

Stunning Macro Detail and Vibrant Musical Energy In Latest Colourtrend Paint Ad
Boys+Girls CD Laurence O’Byrne, director Brian Williams and composer Denis Kilty on capturing the real beauty of paint through lab experiments and kinetic sound

Designed to be Different: Boys+Girls Launch Sister Agency EXP
EXP will use the data led strategy of Boys +Girls to fuel its creative work from concept to delivery

High Five: Ireland
Creative director at Core in Dublin, Mark Tuthill, teases a mystery common theme in his choices for today's Irish edition

Most Read of 2021: Europe
LBB’s Alex Reeves takes a look back over the year in creativity through the lens of the most-viewed stories from various European countries

Boys+Girls Launch Indescribably Delicious Campaign for Smithwicks
Boys+Girls brings to life the heritage of the iconic Irish ale brand

Boys+Girls Turns to Golden Hour for US and Irish Roe & Co Whisky Campaign
Agency launches international campaign

Why Independent Agencies Are the Most Effective in Ireland
LBB’s Alex Reeves speaks to leaders from the four Gold-winning agencies at the first Effie Awards Ireland to ask what is making their work so effective, and why now?