About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Head of Client Services
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

High Five: Ireland
High Five: Ireland

Gus Curtis, comms & content coordinator at the Institute of Advertising Practitioners in Ireland, shares five ideas that he has been excited about over the last few months

Boys+Girls Picks Up Four Effie Awards
Boys+Girls Picks Up Four Effie Awards

Agency awarded for campaigns for clients including Skoda, Three Ireland and Energia

Littlewoods Turns Ireland into an Everyday Runway for Autumn/Winter Fashion Campaign
Littlewoods Turns Ireland into an Everyday Runway for Autumn/Winter Fashion Campaign

Boys+Girls launches its first campaign for Littlewoods Ireland

Boys+Girls Win Big at ICAD Awards
Boys+Girls Win Big at ICAD Awards

Boys+Girls take home 21 bells including four gold, seven silver and 10 bronze

Creative is Native: Blending South African Positivity with Irish Cynicism
Creative is Native: Blending South African Positivity with Irish Cynicism

Boys+Girls’ recently-hired ECD Bridget Johnson on rejecting the copywriter/art director divide, moving thousands of miles to live in Dublin and taking experiential work to new levels

RTÉ TV and Boys+Girls Get Ireland Talking with Autumn Drama Campaign
RTÉ TV and Boys+Girls Get Ireland Talking with Autumn Drama Campaign

RTÉ captures the joys of drama in campaign promoting exciting new season

High Five Immortal Contenders: Rory Hamilton on Ireland
High Five Immortal Contenders: Rory Hamilton on Ireland

Partner and ECD at agency Boys + Girls, Rory Hamilton, wraps up the first week of our Immortal Contenders series with a selection of top Irish work that should be entered into this year's awards

Immortal High Five: Karl Waters
Immortal High Five: Karl Waters

Karl Waters. creative partner at Folk Wunderman Thompson in Dublin, concludes 2021's Immortal High Five series with a selection or Irish ads that have stuck with him over the years

Boys+Girls Bolsters Client and Creative Departments with New Hires
Boys+Girls Bolsters Client and Creative Departments with New Hires

Dean Ryan, Michael Whelan, Alan McQuaid and Conor Marron join the team

High Five: Ireland
High Five: Ireland

Senior copywriter at TBWA\Dublin, Alan Byrne, shares five of his favourite recent ads to come out of Ireland