About Us
Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.
In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.
We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.
To put it simply, we believe that Great Work, Works.



Energia - Clever Humans Get Results
SILVER - Corporate Finance and Services
Dulux - Painting An Invisible Story of Success
SILVER - FMCG
SILVER - Small Budget
RaboDirect: Not Just Any Case Study
SILVER - Corporate Finance & Services
McDonnells: How a dry curry sauce pasted the market
GOLD - FMCG
Three: How The Perfect Surprise won Christmas
BRONZE - IT/Telecommunications & Digital
Three does All It Takes for the Irish Rugby Team
SILVER - Leisure, Media & Entertainment
Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.
BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent
Industry
Latest news from Little Black Book.

The Work That Made Me: Jake O'Driscoll
The creative director at Boys+Girls reflects on his favourite ad of all time, the work of Nigel Godrich and their passion for Irish creativity

Boys + Girls’s Michael Whelan Storylisted for Oscars
Room Taken, a short movie written by Boys + Girls Senior Copywriter Michael Whelan has been shortlisted for Best Live Action Short for the 97th Oscars in 2025.

Seán O’Brien Explores the Rich Heritage and Values of Leinster Rugby
Boys + Girls, have just launched a new brand platform, film and design system for Leinster Rugby

SuperValu Invites Ireland to Share the Magic This Christmas
Charming festive campaign from Boys+Girls showcasing magical moments and memorable feasts

Advertising the Irish Language
With law now demanding Irish public bodies to dedicate budget to Gaeilge, Boys + Girls’ Jake O’Driscoll and Niamh Ryan sit down for a chat about best practice, opportunity and duty when advertising in Irish

The Marie Keating Foundation Wants You to Think of This Campaign When You Pee
Boys + Girls & Marie Keating Foundation's new creative campaign highlights prostate cancer symptoms

SuperValu’s New Campaign Is a Rallying Cry to Irish Households to Put the Tablet Away at the Table
'Dinner Time Well Spent' was directed by Motherland Fern Berresford

IAPI Proves Ads Drive Growth in Member Campaign
Campaign from The Brill Building demonstrates the effectiveness of advertising in driving business growth

These Woodland Creatures Love Watching ‘House Of The Dragon’ on NOW
The campaign from Boys + Girls, follows successful brand launch with Owl + Fox

Destructive Installer Kango Kian Travels 1000 Miles in Three Broadband Spot
Boys+Girls showcases Three 5G broadband as the better way to stay connected