About Us
Bonfire is a Creative Advertising Agency based in Dublin. We don’t take ourselves too seriously, but we do take our work seriously.
We are passionate about ideas and all things creative. But it has to be creativity that works, which explains why we have been so successful in winning effectiveness awards. In fact, no other creative agency has won more Irish Effie Awards for non-profits than Bonfire
But we’ll never know your business as well as you do, so that’s why we’re big believers in collaboration. Actual collaboration, that is, not the sales pitch kind. We offer our clients direct access to the people creating your work; this means there is less ambiguity, and things can happen much faster.
Our core focus? Results through creativity.


Industry
Latest news from Little Black Book.

Zanna Cookhouse and Bonfire Cook Up a Deliciously Cheeky Campaign
Jo Murphy directed the photography and videography, with Erica Ryan, the food stylist, providing the magic finishing touches

Directing Nealo’s Sobering Message for Drinkaware
LBB’s Tará McKerr speaks to director, Leo Hynes, about his process of directing a message of positive change with alcohol from Irish hip-hop artist, Nealo

Bonfire Unveils Inspiring Film for Drinkaware Starring Nealo
Bonfire launches a new campaign to encourage mindful drinking

ALONE Campaign Sweeps the Board in Effie Awards Red C Testing
Bonfire’s Effie Award Winning campaign for ALONE outperformed all the other award winners in results shared by Red C Research at the recent Effies Showcase

Is There Still Space for Big Ideas?
Some of the industry’s sharpest creatives discuss what exactly a ‘big idea’ looks like in this day and age of advertising, sharing their views on where the future of effective creativity lies, writes LBB’s Jordan Won Neufeldt

Non-Profit Turas Highlights the Destruction of Problem Gambling with Latest Campaign
Bonfire launches new campaign to tackle gambling addiction

Touching Film from ALONE Captures the Joys of Volunteering
Film from Bonfire tells the emotional story of the impacts volunteering can have

Bonfire Launches New Brand for Locker Service OOHPod
The campaign is made up of OOH (naturally) and is supported by some super funky radio ads

Bonfire Promotes Benefits in Kindness for Charity ALONE
ALONE are on the search for volunteers with new out of home campaign

Why Independent Agencies Are the Most Effective in Ireland
LBB’s Alex Reeves speaks to leaders from the four Gold-winning agencies at the first Effie Awards Ireland to ask what is making their work so effective, and why now?