About Us
We believe in the transformative power of great ideas. Those ideas that help challenger brands take on the big guys and win. That successfully launch new products or services into a crowded market. And that change consumer behaviour and transform our client’s bottom line.
Digital, direct, design or advertising. What really matters is that our ideas reach the right people and that your challenger brand blooms.
Key People
Key People

Damian Penco
Founder and managing partner

David Quinn
Founder and managing partner

Sinead Boyle
Head of Client Services

Michael Walsh
Creative Director

Gerry Kennedy
Head of Copy

Fergal Fitzpatrick
Studio Manager

Nilson Benis
Digital Director