At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we connect consumers to the right content in the right context.

We maximise collaboration and offer our clients a powerful combination of creative, content and media excellence, scale, agility and innovation. This means we can field our very best people and change our shape according to the needs of each client and brief we work with.

Media Experience Planner

Mx roles are core to taking us back to the craft of media. Focusing on client problems and media solutions and strategies; reducing emphasis on administration Mx Planners are the guardians of working through the Mx System and the subsequent delivery to clients.

All rounders who can have well informed client conversations; channel neutrality and brand, performance, [content] skillsets geared towards the needs of the clients. A focus on the discipline of media experiences with accountability into the Head of Strategy and Planning.

The Mx Manager is a key role in the Agency making sure that you support the client teams to ensure each of your clients has the optimal Mx in place. The role sits between strategy and activation in the Mx System and is the point where the strategy is translated into a Media Experience (Mx) for clients.

Behaviors

This person is still learning, they should be hungry to be learning every new channel and developments in all media channels. They should be curious about the worlds of business, audiences, marketing, comms and media. They should care about whether their clients and colleagues care about the importance of Mx. They should want to improve our Mx responses every time a brief lands.

Specific Roles and Responsibilities

Support the identification of overall strategic requirements based on client and brief with the Strategy and Insights Team. Support the creation of optimal Mx, defined as: Mx = Connection x Context x Content

This should be achieved through:

• Helping to identify and define target audience(s) built out from tools such as TGI and APT (Havas Bespoke Tool)

• Budget allocation across channels based on audience and objective e.g. Spectrum (Havas Bespoke Tool)

• Learning how to allocate budget with specialist knowledge on econometrics and attribution

• Inputting into recommendations on optimum context based on client, brief and strategy

• Delivery of overall schematic and articulation of how channels work together

• Inputting to development of a measurement framework including KPIs and methodology in conjunction with specialists

Once the Mx has been created, you will then be responsible for creation and presentation of the story that sells this into the client. From here you will then need to:

• Create the brief (Inc. supporting material) and work out how best to share with relevant internal specialist teams

• Work with the Strategy team to act as quality control on detailed plan recommendations to ensure that they deliver against Mx and overall strategy

• Support specialist teams with insights and recommendations for in-flight optimisation

• Provide insightful post campaign evaluations

In addition to this you will be expected to:

• Be highly visible to clients regarding Mx discussions

• Work closely with data and strategy specialists to ensure that we continue to evolve the Mx that we deliver to clients

• Work collaboratively with the client leadership team to drive overall strategic relationship with client

• Build relationships with creative / content stakeholders to ensure that content is optimised to the Mx recommendation

• Build relationships with key media owners to help evolve Mx recommendations and stay on top of industry developments

• Support new business efforts

• Keep on top of the latest thinking on how media works e.g. Byron Sharp, Binet & Field

Person specification:

• 3+ Years hands on media planning experience across multiple media including digital

• A proven track record in delivering media solutions which drive growth for clients

• A creative thinker who is not afraid to challenge conventional wisdom around media planning

• A solid understanding of how media works and how channels can work together for improved campaign performance

• A confident presenter who can sell their ideas to clients in a convincing way

• Passionate about the role that media can play in driving the business success of our clients

Apply to - adam.taylor@havasmedia.com