Overview:
The Joint National Outdoor Research project ‘JNOR’, launched in September 2005, estimates coverage and frequency for outdoor advertising campaigns and provides Irish media buyers with access to net audience figures for multi-format Outdoor Advertising campaigns.
JNOR is funded by the three main Outdoor Media Owners in Ireland (OMA); JCDecaux, Global Media and Clear Channel and the Poster Specialists, PML Group and Talon. We are about to embark on a major upgrade of the research system with an estimated spend of €3m over the next 4-5 years.
JNOR is seeking a Director for the organisation who will take JNOR and other key industry projects forward in a coordinated, strategic manner with the objective of maximising advertising spend on the medium while professionally representing the interests of the JNOR member companies.
OMA is seeking a Director for management of industry marketing including the OMA awards. The job entails considerable research management, committee direction, marketing and general management skills.
Key projects:
1) Working with committees and suppliers to successfully manage a planned series of enhancements to the world leading JNOR project in Republic of Ireland and Northern Ireland
2) Direction, co-ordination, and facilitation of other key industry projects
3) Communication with regulatory bodies and government departments on behalf of the OMA
4) The development and execution of marketing plans for the Outdoor industry and OMA Awards
In addition to the above, the successful candidate will be required to manage financial reporting, budgets, office management, JNOR and OMA websites along with ad hoc industry issues as they arise.
Range of Responsibilities:
The successful candidate will report to the Board of JNOR and the Board of OMA. We envisage an allocation of 80% of time spent on JNOR-related activity and 20% on OMA business or industry projects.
Day-to-day duties will be broad ranging, from organising and attending committee meetings, overseeing research fieldwork, audits, writing and distributing press releases, software training, query resolution, event management and much more.
JNOR will have an independent non-executive Chair experienced in industry and research to lead the board and the new JNOR Director through this period of major investment in our industry.
Knowledge / Experience
1. Strong leadership, strategy, research and execution skills with knowledge of the Irish advertising landscape an advantage
2. Ability to build strong cross functional relationships with multiple stakeholders
3. Excellent critical thinking, written, verbal and interpersonal communication skills
4. Project management and change management experience
5. Track record in bookend management of large-scale projects
The remuneration package on offer is designed to attract and retain top talent in the industry and will be commensurate with the seniority of the role.
Please note that submissions from suitable candidates will be shared with key stakeholders representing each of the five member companies of JNOR.