The influential ‘What Clients Think’ report by Up to the Light will be published in February 2021.
Join us at a virtual breakfast seminar on 19th January for a special pre-launch taster of the report’s main findings, based on 580 client interviews conducted on behalf of creative agencies. This is the 7th annual report and, as always, it is a fascinating snapshot of the client/agency relationship.
SCHEDULE
- Networking from 8am
- Presentation by Jonathan Kirk: 8.30am -9.15am
- Q&A: 9.15am - 9.30am
2020 was a year like no other where many clients were put under massive strain and faced new challenges. Find out how clients are responding, what have been their anxiety points and what they really need from agencies.
44% of clients expected more from their agency since Covid struck so, in clients’ eyes, how have agencies excelled and where have they fallen short? How has Covid impacted upon client/agency relationships and what do clients think will be the lasting effects?
Jonathan is the founder of Up to the Light and brings 25 years’ senior experience. Up to the Light advises a significant proportion of the UK’s top 100 agencies across a range of business issues such as agency positioning, business development strategy, client management and development.
Up to the Light is the leading provider of client surveys to agencies and annually publishes the influential ‘What Clients Think’ report. Each year the report is based on over 500 client interviews conducted on behalf of agencies and is a fascinating snapshot of the client/agency relationship.
Jonathan is a former Director of Fitch, the global branding group, and of EHS Brann (now Havas Helia). He is a regular conference speaker and trade press contributor, and delivers workshops and seminars for organisations including the Design Business Association, British Institute of Interior Design, Agency Hackers and Ireland’s Design Skillnet.
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Add to Calendar 2021-01-19 08:30:00 2021-01-19 09:30:00 Europe/Dublin What Clients Think What matters most to clients in a post-covid world? Online Event IAPI info@iapi.com
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Add to Calendar 2021-01-19 08:30:00 2021-01-19 09:30:00 Europe/Dublin What Clients Think What matters most to clients in a post-covid world? Online Event IAPI info@iapi.com