IAPI & Commercial Producers Ireland (CPI) are delighted to present a panel discussion with the people behind some of the greatest ads to be produced in Ireland in 2020.

Join us for three case studies on campaigns that were created during Covid-19. Agencies and Producers have teamed up to discuss how the commercial was created under such stringent restrictions, and will take us through how the concept was created, how the job was managed, what were the biggest challenges, and how people reacted to those challenges.

Shay Madden

Shay is an Art Director with over 25 years’ experience, currently working in Rothco. Before that he worked as Creative Director in McCann Dublin, and prior to that in McConnell's Advertising and Irish International.

Jessica Derby

Jess is an Executive Producer and has worked in Rothco for 9 years. Jess was the producer on Rothco's multi award winning campaign "Sleeping Flags" and their first Cannes Lion winner, "A Shred of Decency" in 2015. She was recently awarded the title of "inventor" by the European Patent Board, and published her first Children’s book in 2019, which sold 8,000 copies and raised over €80,000 for homeless families in Ireland.

Yvonne Caplice

Yvonne is a highly-skilled Business Director in TBWA\Dublin, where she is a member of the leadership team, new business team and client service lead on SuperValu, BMW & MINI Ireland, Burger King Ireland, QuickBooks, Dublin Samaritans, Department of Justice and Equality.

Mike Garner

One of the most highly awarded creatives in Ireland, Mike has won a vast array of national and international awards, for work in both traditional and new media.

Before Core Mike co-founded Chemistry and is a past president of the Institute of Creative Advertising and Design. He is regularly asked to judge both national and international creative awards.