In clients’ eyes, great client service can be just as important as creativity or strategic thinking. 86% of clients with a weaker or more vulnerable relationship with their agency cite client service issues as the main reason. Part and parcel of great client service is the ability to develop relationships by adding value, building trust and winning more business.

This is a senior level workshop that will cover:

• What are clients looking for? (feedback from hundreds of client interviews)

• Where and how do relationships start to crack?

• Differences between account management and client service.

• Doing the basics well – how we behave and communicate.

• How to nurture relationships – workable and effective structures for client development.

• What ‘proactivity’ means in practice.

• How to build trust, added value and partnership – client satisfaction versus client commitment.

About Jonathan Kirk
About Jonathan Kirk

Jonathan is the founder of Up to the Light and brings 25 years’ senior experience. Up to the Light advises a significant proportion of the UK’s top 100 agencies across a range of business issues such as agency positioning, business development strategy, client management and development.

Up to the Light is the leading provider of client surveys to agencies and annually publishes the influential ‘What Clients Think’ report. Each year the report is based on over 500 client interviews conducted on behalf of agencies and is a fascinating snapshot of the client/agency relationship.

Jonathan is a former Director of Fitch, the global branding group, and of EHS Brann (now Havas Helia). He is a regular conference speaker and trade press contributor, and delivers workshops and seminars for organisations including the Design Business Association, British Institute of Interior Design, Agency Hackers and Ireland’s Design Skillnet.

Jonathan Kirk
Jonathan Kirk
Founder, Up to the Light
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Add to Calendar 2021-10-14 11:00:00 2021-10-14 12:30:00 Europe/Dublin SKILLS Month: Think Like a Client with Jonathan Kirk Great client service can be just as important as creativity or strategic thinking. Online Webinar IAPI [email protected]

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Add to Calendar 2021-10-14 11:00:00 2021-10-14 12:30:00 Europe/Dublin SKILLS Month: Think Like a Client with Jonathan Kirk Great client service can be just as important as creativity or strategic thinking. Online Webinar IAPI [email protected]

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