Join us for this essential conversation with Joyce Kelso, Director of Agency Value, IPA and Jason Cobbold, Former CEO of the creative agency BMB and Chair of the IPA Commercial Leadership Group. Together, they will share their unparalleled expertise to help you understand the report's key findings and the urgent need for change.

This webinar is your chance to get actionable solutions and concrete advice on how to move beyond traditional pricing models. Discover how to build a more flexible, portfolio-based approach that truly values agency work and strengthens client relationships. Joyce and Jason will guide you through the report's insights and be available for a live Q&A session to answer your most pressing questions. Don't miss this opportunity to unlock the full potential of your commercial partnerships. Register today to secure your spot!