Our industry has power and influence but we need lots of people to choose to use it. Will we grab this opportunity to help shape a society that puts people and our planet’s needs first? The Great Reset is a creative industry movement to embed the positive environmental shifts that have happened during lockdown as THE new normal.

We are at a historic tipping point. Covid-19 broke the world open, exposing parts of our collective reality that needed healing, beyond the pandemic emergency. Out of this experience we have the opportunity to “set again” on a grand scale – not because we were forced to, but because we chose to…This is becoming a prevalent priority for the business community as organisations, corporations and brands at large realise the urgent need to rethink systems in support of sustainable practices and the prioritisation of our collective wellbeing. The Great Reset is a call to harness this moment, to mobilise as a creative community and direct our significant power to shape the world we want to see.

On September 10th at 1pm The Great Reset Ireland team (a growing collective including individuals from THINKHOUSE, Folk Wunderman Thompson, Havas, Honey+Buzz, PHD Media, McCann Dublin and more) along with The Purpose Disruptors and IAPI, invite you to join The Great Reset Ireland online event and understand how you can start resetting yourself, your work and your impact.

As part of The Great Reset Ireland initiative Behaviour & Attitudes (B&A) has undertaken research to uncover the Irish perspective on people’s expectations of the ad industry, post-lockdown. The findings of this research will be shared on September 10th giving our industry the insights it needs to validate a Great Reset in our approach to our work.

This event is for those in the advertising, marketing, communications and creative industry who want to engage in meaningful conversation and action at this crucial moment. For people who are, like us, ready to make a personal choice at a moment when we have a beautiful opportunity for change. This choice will require clarity, courage, commitment - and, of course, creativity.

Are you in? Say Yes and register now.

The Great Reset Survey
The Great Reset Survey

In advance of this, we are inviting you to take part in an industry-wide Great Reset survey to understand the appetite within the industry to ‘reset’ and if this matches that of the Irish people.

This will take just two minutes, please click here.

To find out more about The Great Reset visit https://greatreset.com/

Event Overview
Event Overview



  • Introduction to The Great Reset and opportunity
  • Research overview (nat rep & Industry survey)
  • Reflection & short discussion led by The Great Reset Ireland team
  • Announcement of what’s to come next

2PM - 2.30PM

  • Breakout discussions about The Great Reset, opportunities for individuals and agencies
​About The Great Reset Ireland
​About The Great Reset Ireland

The Great Reset Ireland Team, led and inspired by Purpose Disruptors UK, is a group of Irish-based marketing, communications and advertising professionals who believe that this moment presents us with an opportunity to reset, together, on a grand scale in the name of people and planet. We believe that to return to Business as Usual now is to reject an open opportunity for our industry to fight the climate crisis.

The growing list of those involved includes:

  • Laura Costello, Senior Strategist, Purpose & Planet, Thinkhouse
  • Eimear Fitzmaurice, Strategy Director, Folk Wunderman Thompson
  • Colette Henry, Strategic Consultant
  • Thomas Geoghegan, Senior Strategist, PHD Media
  • Áine O’Boyle, Strategic Planner, Havas
  • Luke Reaper, Managing Director, Behaviour & Attitudes
  • Laura Wall, Group Account Director PR, Thinkhouse
  • Trudi McDonald, Freelance PR
  • David Coffey, Creative Director, Thinkhouse
  • Jane McDaid, Founder, Thinkhouse
  • Stephen Conway, MD, McCann Dublin
  • Jenny Paetzold, Managing Partner, McCann Dublin
  • David Byrne, Head of Creative, Thinkhouse
  • Paddy Davis, Co-Founder, Honey+Buzz
  • Rita O’Brien, Designer, Honey+Buzz
  • Gus Curtis, Communications & Events Coordinator, IAPI
  • Charley Stoney, CEO, IAPI
  • Ita Gibney, Chairman, Gibney Communications
  • Damian Hanley, Creative Director, Huskies
  • Judith Gulet, CD, Credence
  • Siobhain Bronson, Social & Digital, Thinkhouse
  • Emma Kate Butler, Designer, Thinkhouse
  • Una Herlihy, Co-Founder, The Indie List
  • Emma O'Doherty, CCO, Mindshare Ireland
  • Jonathon Conlon, COO, GroupM

The Great Reset is open to everyone.

About Purpose Disruptors

Purpose Disruptors is a network of advertising insiders working together to reshape our industry to tackle climate change. Our mission is to create a visible, large-scale, bottom up movement within the advertising and marketing communications industry that will act in solidarity to meaningfully tackle climate change.

In 2019 we started meeting monthly in a pub in London, a handful of concerned individuals within the industry, this has grown to a network of over 700 actively engaged members and virtual pub nights and events. We ran the first industry Climate Crisis Summits in 2019 which resulted in two key industry initiatives: Create & Strike - led by Iris and #changethebrief - led by Mindshare.

The Great Reset is our latest collaborative initiative created by people from the Purpose Disruptors community and supported by many agencies within the industry.

About IAPI

IAPI is a membership body for the commercial creativity and communications agencies in Ireland. IAPI’s purpose is to firmly position our industry as a fundamental engine of Ireland’s future growth. They do this by:

  • Positioning Ireland as a global centre of excellence for commercial creativity and media planning.
  • Empowering our members to grow the value of their business
  • Elevating the industry through driving world class professional standards
  • Advocating for the interests of our members at Corporate Board, Government and international levels.
  • Fostering a culture of strategic leadership, creativity and innovation within our members
  • Delivering first class training and education across a multi-discipline industry.
  • Broadening the strength and appeal of our industry to attract world class talent
  • Promoting diversity and inclusion as a strategic and economic imperative.
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Add to Calendar 2020-09-10 13:00:00 2020-09-10 14:30:00 Europe/Dublin The Great Reset Ireland – Launch Event Right now we have a small window of opportunity to reset and shape the future we want… Online Webinar IAPI info@iapi.com

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Add to Calendar 2020-09-10 13:00:00 2020-09-10 14:30:00 Europe/Dublin The Great Reset Ireland – Launch Event Right now we have a small window of opportunity to reset and shape the future we want… Online Webinar IAPI info@iapi.com