As media and commerce collide, Guy Marks will discuss the future of commerce and the key trends and insights arising from OMD and Omnicom Commerce Group’s co-created global research study “The Why Behind the Buy”. As consumers shift to e-commerce, what role will technology and AI play in the evolution of purchasing and are these changes for good or, are we just getting started?
Joining Guy will be a leading panel of experts in the media and commerce landscape who will share their insights on how marketing and media has adapted to these changes.
- Doug Farrell, Group Head of Digital Advertising Strategy, DMG Media
- Duncan Graham, MD, Retail Excellence
- Lisa Tully, Digital Marketing Manager, Lifestyle Sports
This event is being chaired by Fiona Field, IAPI Board Director & MD, OMD Ireland. This event is sponsored by DMG Media and will be broadcast from their new studio SpaceTo. Register as soon as possible to secure your place.
As CEO for OMD across Europe, the Middle East and Africa, Guy provides leadership and support to 6,500 people working in 85 offices across 63 markets, managing $16 billion in marketing investment from some of the world’s most iconic brands including McDonald’s, PepsiCo, Google and Levi’s.
Previously co-founder of award-winning mobile advertising and digital production agency Mobile5, which was sold to Omnicom in 2014, Guy has a wealth of knowledge in digital, tech and creative solutions, and a deep-rooted belief in the power of creative ideas.
Fiona Field, MD, OMD Ireland
Fiona Field is MD of OMD Ireland. Prior to this, Fiona was Deputy Managing Director of Mediaworks and a Board Director and shareholder of OwensDDB and has over 20 years industry experience. A current board member of IAPI, which is the leading representative and advocacy organisation for the Irish marketing and communications sector, Fiona is passionate about elevating standards in the industry and serves on the diversity and inclusion committee for OMG Ireland.
Fiona thrives on the diverse and challenging nature of the media industry, whilst particularly enjoying the innovative and strategic planning side of the business. Fiona has won multiple industry awards and is a regular commentator on advertising industry related issues in Ireland.
Lisa Tully, Digital Marketing Manager, Lifestyle Sports
Lisa is the Digital Marketing Manager at Life Style Sports. Before moving brand-side Lisa worked at leading Digital agencies in both Dublin & New York City where she fell in love with the ever evolving Media industry.
Lisa is passionate about all things digital and always enjoys getting stuck into the next challenging project. Most of all, Lisa loves finding new and creative ways to bring her ideas to life through the various technologies and channels available. Lisa has won numerous industry awards and holds a Masters degree in Digital Marketing.
Doug Farrell, Group Head of Digital Advertising Strategy, DMG Media
Doug Farrell has worked in Media for over 23 years’ and has experience in the advertising sales, ad tech and digital advertising strategy. Doug has worked in a series of roles including digital sales, key account management, advertising strategy and digital advertising design consultancy. Over the last ten years Doug has been in charge of all digital commercial activities for DMG Media - MailOnline.co.uk /EVOKE.ie / Extra.ie/ Rollercoaster.ie / One Fab Day.com.
Most recently Doug oversaw the adoption of the IAB Gold Standard which promotes brand safety, transparency and data protection. DMG Media was the first IAB member in Ireland to receive Gold Standard accreditation earlier this year.
Doug is a Board Director of IAB Ireland, Co-Chair IAB Programmatic Trading Council, member of the IAB Native Council, member of the IAB Publisher Council, digital speaker with the Association of Online Publishers in the UK, IAB, Newsbrands Ireland, member of the Nielsen Digital Group and Newsbrands Tech Committee, Doug also hold an honours degree in Marketing.
Duncan Graham, MD, Retail Excellence
Originally from Nottingham, Duncan Graham has acquired a wealth of experience in Irish retail since his arrival in Cork in 1996 where he spent two years running the Marks and Spencer store before relocating to Dublin.
Since then he has worked with Brown Thomas as general manager before becoming CEO of a ladieswear company. From 2011-2020, he was responsible for the expansion of the Specsavers brand across Ireland, Scotland and Spain before being appointed MD of Retail Excellence in July 2020.
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Add to Calendar 2021-10-01 09:30:00 2021-10-01 10:45:00 Europe/Dublin The Future of Commerce in a Post Pandemic World Sponsored by DMG Media Online Webinar IAPI info@iapi.com
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Add to Calendar 2021-10-01 09:30:00 2021-10-01 10:45:00 Europe/Dublin The Future of Commerce in a Post Pandemic World Sponsored by DMG Media Online Webinar IAPI info@iapi.com