A workshop aimed at senior client managers, media planners, strategic planners, as well as, those in agencies who deal with clients regularly and wish to improve their ability to rise above 'the day-to-day' and think more long-term and strategically.
Louisa Moger, expert strategic marketer will focus on how to move from tactical to strategic thinking, with an introduction to the SOSTAC framework for planning & a look the specifics of efficiency and effectiveness in Account Management. Book now to avoid disappointment as spaces are limited.
Today’s competitive agency landscape is a complex environment that requires the continuous juggling of delivering what clients want as well as meeting business objectives.
Clients hire their agencies to help them solve their marketing challenges and that means that account management must own and be focused on providing strategic direction, developing business-building strategies and creating strong relationships that last.
Join Louisa Moger for this morning workshop to learn the key skills needed for Modern Strategic Account Management.
The changing role of client services
- How customer needs have evolved
- The new strategic role of account management
Walking in your clients shoes
- Moving from tactical to strategic thinking
- The critical role of real insight and getting to the heart of what matters most
Developing structured plans to guide the client relationship
- Introducing the SOSTAC framework for planning
- SWOTS that make a difference
- Translating analysis into actionable ideas that meet business and client objectives
Organisations and individuals remember working with Louisa and this is reflected in the positive feedback, endorsements and referrals that she receives. She is told that her natural enthusiasm is motivating, and that her interventions produce clarity of thinking and clearly defined actions. Much of her business is of a repeat nature, which supports the value that her training and consultancy work delivers to individuals and organisations.
She makes a difference to how they approach marketing and revenue generation. Specifically, she helps organisations understand the impact and difference that a customer led approach makes to improving competitive advantage.
An expert strategist with a strong track record as a consultant, mentor and trainer, she has an ability to grasp the bigger picture, combine strategic theory and deliver practical recommendations. Her training sessions and workshops are dynamic, energetic, expert and highly relevant.
Louisa has an ability to cut through ‘business noise’ and focus on the issues that make a real difference to both individual learning and an organisation’s competitiveness. Her sector focus is broad and she has worked extensively with clients in the UK and Europe, with a special focus on SME businesses.
She and has run her own consultancy business, Evolve Consult for over 10 years having previously transformed and sold her manufacturing business in 2011. Louisa is a Course Director for the CIM Strategic Marketing diploma, the Marketing Leadership Programme.
Louisa delivers strategic planning consulting, marketing communications development, coaching and mentoring interventions with a range of clients in various sectors. She has deep experience and knowledge of working with small to medium sized organisations, and a real understanding of the challenges and opportunities that business owners face.
Louisa graduated from Ashridge Business School in May 2011 and was listed in the Management Today/Sunday Times ’35 women under 35’.
“I find Louisa an excellent consultant to host this course. She has an envious amount of energy and lot of valuable knowledge to share which makes her a rock star in her field. She is passioned about the subject and shares a lot of interesting used cases from practice. She keeps a close eye at the group making sure everyone is involved in an emphatic way with a nice sense of humour :) "
"Had the pleasure of attending (and learning from) a course lead by Louisa. Exceptionally well run, delivered and sometimes adapted to make as relevant as possible to the attendees. Louisa has evident and deep insight into the world of marketing and business - with some great cases examples that she has personally delivered on behalf of her many clients. Fascinating to see the impact true strategic marketing initiatives can have and actually how wide reaching the world of marketing can be (I was genuinely surprised)’’
"She has a very good way of challenging your thinking to go beyond simple application of theory to in depth analysis and fleshing our practical implications. She is a great asset to bounce ideas and come up with suggestions on marketing strategy’’
"There are a lot of things that I really enjoyed about working with Louisa but am picking out two things that I wish I could emulate. 1. Energy - it's relentless! I think she needs less sleep than the average individual but tied up with that is a natural curiosity that just leads to a genuine interest and enthusiasm for every business or project she is involved with. 2. Strategic super sleuth - what I mean by this is Louisa just has a knack for taking loads of information and cutting through it to come up with that one light bulb thing that can make a massive difference.’’
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Add to Calendar 2019-10-16 14:00:00 2019-10-16 17:00:00 Europe/Dublin PM - How to Become a Strategic Thinker: Key Skills for Modern Client Management Afternoon Session - Join Louisa Moger to learn the key skills needed for strategic account management in this workshop Drury Buildings IAPI info@iapi.com
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Add to Calendar 2019-10-16 14:00:00 2019-10-16 17:00:00 Europe/Dublin PM - How to Become a Strategic Thinker: Key Skills for Modern Client Management Afternoon Session - Join Louisa Moger to learn the key skills needed for strategic account management in this workshop Drury Buildings IAPI info@iapi.com