Have you checked your blind spot?
Have you checked your blind spot?

Who should attend this event?

Media and Creative Agencies: Client Services teams, Media Planners, Media Buyers and Strategic Planners.

This fun and interactive morning session is aimed at Digital Natives who have grown up online and who have less experience of traditional media nor how powerful it still is. We aim to challenge your non conscious bias and check your “Blind Spot”! We'll learn how psychology informs our non-conscious biases, which are apparent in everything we do, & find out the key tips for consideration that allow you to check your bias in advertising & media.

There’s no doubt that the majority of consumers have embraced digital channels and that they are a vital part of the marketing mix. However, campaign results and effectiveness surveys demonstrate that the balance has perhaps shifted too much in their favour and that a slight redress is required in order for brands to maintain their relationship with Gen X or anyone over 40 years of age.

We hope that you will leave this session with a much greater awareness of the impact your unconscious bias has on the decisions you make and media planning and creative targeting. And how those decisions contribute to the success or otherwise of the campaigns you undertake for your clients.

During this session we will be discussing Ireland’s demographic future and the new mindset that is currently emerging. Key to this is the ever important need for agency's to stay relevant and break down the agency echo chambers, to make our communications more effective and potent.

Panel of Speakers

Fiona Field – Deputy MD, Mediaworks

  • As our MC for the morning, Fiona will introduce the session and take us through the context and importance of knowing our Blindspots.

Dael Wood – Director of Insights and Strategy, Dentsu Aegis Network

  • Dael will show us the startling reality of Ireland’s demographic future, highlighting the difference in generations in time to come and the importance of staying objective when marketing to this evolving consumer reality.

Mark Fenton - CEO & Founder, MASF Consulting Ltd

  • Mark’s fun and interactive approach will demonstrate our biases and talk about the psychology of unconscious bias within a media context.

Damien Heary - Global strategy and insights director William Grant & Sons / Founder Futavista

  • Damien will help us to explore the human value system and mindset to demonstrate where it helps or hinders our approach to planning and creativity in our industry.

With thanks to our sponsor
With thanks to our sponsor

An Post Commerce is an important partner to IAPI for this event. The art of Direct Mail is still relevant for key sectors and in fact, is experiencing a renaissance.

The Direct Challenge competition that An Post and IAPI hosted earlier this year also proved that this medium allows for excellence in creativity and innovation.

We look forward to seeing you there!

Select
Pay
Assign
Members
Am I a member?
Standard Price
€15.00
 
Please note prices are exclusive of VAT and all bookings are non-refundable.
You are purchasing 0 ticket(s) for EUR€0.00 (incl VAT at 23%)
 
Your Email:
A receipt will be sent to this address
Your Mobile:
Optional - we’ll send a reminder before the event
Are you an IAPI Member?
Company Name
If not an IAPI member.
Your Job Title
Optional
Name on Card:
Card Number:
 
 
Expiry:
CVV:
 
Please note all bookings are non-refundable.
Your order may take a minute to process so please wait for it to finish.
Now assign your ticket holders. Please ensure the full names are correct.
Thanks!

A receipt has been emailed to the billing email provided.

Add to Calendar 2019-10-11 08:00:00 2019-10-11 10:30:00 Europe/Dublin The Blindspot: Check Your Media Buying and Creative Bias How psychology informs our non-conscious biases & tips to check yours in advertising & media Huckletree, Pearse Street IAPI info@iapi.com

Close
Join Waiting List
 
Full name
Your Email:
Your Mobile:
Optional
Are you an IAPI Member?
Company Name
If not an IAPI member.
Your Job Title
Optional
 
Your form may take a minute to process so please wait for it to finish.
Thanks!

You have been added to the waiting list for this event.
If a space frees up we will contact you.

Add to Calendar 2019-10-11 08:00:00 2019-10-11 10:30:00 Europe/Dublin The Blindspot: Check Your Media Buying and Creative Bias How psychology informs our non-conscious biases & tips to check yours in advertising & media Huckletree, Pearse Street IAPI info@iapi.com

Close