The webinar will cover:

• Clients – what are their expectations, how are they changing, what are their big challenges?
• Agencies – different approaches to the agency positioning, segmenting these approaches.
• Language – what is the generic language of our industry and what is truly differentiating?
• The positioning territories – exploring the areas from which the point of difference may spring.
• How to go about developing your agency’s positioning – ensuring real depth and consistency.

You can register for the webinar here. This training is partially subsidised by Design Skillnet - this grant allows us to provide a lot of free training to IAPI members. To allow us to retain this funding, we ask that you please assist us by completing the Learner Profile Form which is given as part of the registration form. This information is aggregated and anonymized at a later stage for reporting purposes on the funding.

Jonathan is a former Director of Fitch, the global branding group, and of EHS Brann (now Havas Helia). He is a regular conference speaker and trade press contributor, and delivers workshops and seminars for organisations including the Design Business Association, British Institute of Interior Design, Agency Hackers and Ireland’s Design Skillnet.