This exclusive EACA Session available to IAPI members on "Selling Through Storytelling" by Jody Sutter takes place on 5 October 2021.

Agencies have two huge disadvantages when it comes to winning new business: the lack of a sales culture and getting lost in the abstract.

Luckily, there’s a way out of this dilemma and guess what: no special sales skills needed!
Only the power to tell a good story.

Jody Sutter, experienced business consultant and owner of The Sutter Company, will take us through:

Three ways stories give you an immediate edge over your competition
How to transform your agency new business boilerplate into compelling narrative
Scientific proof that will change the way you pitch forever

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Add to Calendar 2021-10-05 13:00:00 2021-10-05 14:00:00 Europe/Dublin Selling Through Storytelling A Human-Centric Approach to Winning New Business by Jody Sutter IAPI [email protected]

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Add to Calendar 2021-10-05 13:00:00 2021-10-05 14:00:00 Europe/Dublin Selling Through Storytelling A Human-Centric Approach to Winning New Business by Jody Sutter IAPI [email protected]

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