Exploring dance as a powerful tool for advertisers to help convey a brand message in a contemporary way.
Exploring dance as a powerful tool for advertisers to help convey a brand message in a contemporary way.

You are invited to join our upcoming event, which is a webinar hosted in partnership with Business to Arts and Dublin Dance Festival on Wednesday 19th May at 6pm.

Over the past few decades more and more brands have been harnessing the power of dance for their advertising and marketing campaigns. Large-scale advertising campaigns from brands such as Guinness, Vodafone and Airmedica have seen the benefits of using dance for authentic storytelling. Working in collaboration with Business to Arts and Dublin Dance Festival, this event will take the form of a roundtable discussion exploring advertising and dance in the context of dance as a narrative tool and how the body can communicate a multitude of stories, emotions, values and identities for brands.

It will also explore creative collaborations between dance artists and brands/creative agencies and uncover new commercial opportunities for choreographers. The speakers will also screen examples of some of the most compelling dance-led adverts and their impact for the brand.

Moderated by Charley Stoney, CEO, IAPI. Speakers include:

  • Liam Wielopolski, Executive Creative Director, Core
  • Oona Doherty, Dancer & Choreographer
  • Scott Burnett, Strategic Director, wove
  • Andrew Hetherington, Chief Executive, Business to Arts
About the Speakers
About the Speakers

Liam Wielopolski, Executive Creative Director, Core

Liam Wielopolski is Executive Creative Director at Core, Ireland’s largest marketing communications company. Wielopolski previously held the role of Chieft Creative Officer as DDB in Johannesburg where he led DDB from 12th to 5th in the Creative Rankings. During his 15 years in advertising, he won 11 Cannes Lions, as well as several awards at D&AD, Andys, Clios, New York Festivals, Loeries, Eagles and The One Show. In 2020, Liam developed a new campaign for Airmedica, a leading Irish brand in personal protective cosmetics, to promote the company’s first consumer facing product “Total Hand Shield System.” The “The Power of Touch” campaign, which was shot and produced under strict Covid-19 restrictions, communicates a simple but strong message about the importance of hand hygiene through a powerful visual metaphor that uses UV paint, powder, lighting and contemporary dance.

Oona Doherty, Dancer and Choreographer

Oona Doherty is an Irish Choreographer based in Belfast. Oona studied at London School Of Contemporary Dance, University of Ulster and LABAN London (BA Honors and Post Graduate in Contemporary Dance Studies). Since 2010 she has created and toured internationally dance and theatre works with numerous dance companies and in 2021 she was awarded the La Biennale Di Venezia’s Silver Lion for dance and chosen as one of the seven choreographers for Big Pulse Dance Alliance. Oona’s work has been recently performed at festivals around Europe including Ravnedans Festival Norway, and the Dublin Dance Festival. Oona is also the Dublin Dance Festival Artist-in-Residence from 2020 – 2022.

Scott Burnett, Partner & Strategic Director, wove

Scott Burnett is the founder of wove, a strategy and design consultancy, bringing design processes to the heart of businesses and organisations. Part consultancy, part creative lab, part design studio, wove works quickly with brands to bridge the gaps between intent, ideas and action. Prior to this, Scott co-founded brand and design studio aad, clothing brand Angry, design community 100archive and educational design initiative makeshapechange. Scott has also been strategic communications consultant for Dublin Dance Festival since 2009.

Andrew Hetherington, Chief Executive, Business to Arts

Andrew became Chief Executive of Business to Arts in 2014 following a career in Corporate Treasury with (De Lage Landen) a division of Rabobank International. He leads the organisation in the delivery of mission to broker, enable and support creative partnerships between businesses, individuals and the arts. Andrew has worked extensively with companies and organisations designing programmes that embed creativity in the workplace and in the community. Business to Arts corporate network ranges across the business sectors from local family-run companies, SMEs, semi-state companies to FDIs and corporate foundations. Its arts affiliate base incorporate everything from individual artists to the National Cultural Institutions, and includes all art forms.

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Add to Calendar 2021-05-19 18:00:00 2021-05-19 19:00:00 Europe/Dublin Movement with Meaning: How Brands Can Tell Their Story Through Dance In partnership with Business to Arts and Dublin Dance Festival, this roundtable discussion will explore dance as a powerful tool for advertisers to help convey a brand message in a contemporary way. IAPI [email protected]

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Add to Calendar 2021-05-19 18:00:00 2021-05-19 19:00:00 Europe/Dublin Movement with Meaning: How Brands Can Tell Their Story Through Dance In partnership with Business to Arts and Dublin Dance Festival, this roundtable discussion will explore dance as a powerful tool for advertisers to help convey a brand message in a contemporary way. IAPI [email protected]

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