About MediaStar
Media Star is a media analysis tool that has been customised for Irish requirements and is bundled with the quarterly JNLR (Joint National Listenership Research) radio listening data allowing media planners to plot detailed station cost and audience runs for all stations covered in JNLR, create station and target audience profiles and much more.
About this course
This course will provide agency planners with an insight into how MediaStar data is generated so that they can then explore its capabilities thus showing brands how they can embrace all the audio channels available to them in the Irish Media Landscape.
Who is this aimed at:
This course is aimed at agency planners with some experience of MediaStar, particularly those at account executive level who wish to gain an insight into the planning tool.
Training Agenda/Content
- Introduction
- Overview of Radio Landscape
- Introduction and Overview of MediaStar
In theory:
- Market Share v Listened Yesterday
- Qr Hr / AQH v. audiences achieved in planning module
- The CPT way of doing things
- Reach and frequency explained.
- OTH
- the “numbers” in a plan explained
MediaStar in Practice
- Creating a Campaign
- Profile creation to identify best station selection
- Target Audiences – defining, creating & saving
- Budget constraints
- Saving plans – put in the time once to save a lot of time later
Q&A
This training is developed in partnership with Choose Radio, and will be delivered by Mary Heseltine, ESPRI and Pia Fitzpatrick, RTE.
Mary Heseltine is co-owner of Espri DMC Ltd* which provides data analysis services and tailored software tools including MediaStar. Espri’s key focus is on the JNLR research project which they’ve been involved in since the very start, creating and maintaining “gold standard” national radio listening information in collaboration with IPSOS MRBI.
Mary works across this project both on the technical side, setting up the JNLR data for MediaStar*, combining this with on-going training for all JNLR subscribers in the use of MediaStar software. These sessions are tailored to the different perspectives of individual radio stations and agencies as needed.
Pia Fitzpatrick works in RTÉ on the Client Sales team after spending the last two years as Client Manager in Zenith Media working across the Reckitt Benckiser, Circle K and Phonewatch businesses. She has 5+ years’ experience in the industry and has previously worked across a wide range of accounts such as Vodafone, Netflix, J&J and Paramount Pictures.
Choose Radio is a representative body comprising of representatives from the state and all Independent Broadcasters in Ireland who are working together to encourage planners, agencies and brands to Choose Radio as a platform to elevate brands they are working with.
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Add to Calendar 2019-06-06 09:00:00 2019-06-06 11:00:00 Europe/Dublin Media Star Training This course is aimed at agency planners with some experience of MediaStar who wish to gain an insight into the planning tool. IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com
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Add to Calendar 2019-06-06 09:00:00 2019-06-06 11:00:00 Europe/Dublin Media Star Training This course is aimed at agency planners with some experience of MediaStar who wish to gain an insight into the planning tool. IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com