Future or Fad?
Future or Fad?

Our Media Matters event this year aims to explore, challenge and understand the tensions around the Metaverse that currently exists for both agencies and brands in these new spaces as well as taking a look at the roles and responsibilities that is needed by the ad industry as the Metaverse evolves into consumers everyday lives.

If the Metaverse is the promise of the next stage of the internet are agencies ready to embrace the rise as much as brands and consumers appear to be or is this all smoke and mirrors designed to disrupt the true path of long-term brand growth through media?

A new territory that is limited only by your imagination where offline and online collide, we discuss with our panellists what the Metaverse might mean for how brands grow and how consumers navigate truth and trust.

Interactions, value, truth and ethics are four key areas that some suggest are the framework for brands to not only survive but thrive within the Metaverse. Publicis Groupe’s Anna O'Mahony, Global Product and Innovation Lead together with Ben Stevens, Global Content Manager take us through their key learnings from some of their global clients who have already adopted this space.

Following Anna & Ben's keynote presentation, moderator Anna Doyle, Director, Starcom Ireland & IAPI board member will be speaking to a panel of experts about their work so far in this space and their thoughts on its future development. On the panel will be:

Please register to attend this online broadcast via this link>>

Our Speakers
Our Speakers

Ben Stevens, Global Content & Innovation Manager at Publicis Groupe

Ben has 15 years’ industry experience in content marketing spanning from publishing to brand to agency and is now responsible for driving globally scalable content, innovation services, and global partnerships with the major platform players across the Publicis Groupe. Ben’s key areas of focus include immersive solutions, metaverse experiences, AR, and gaming integrations for international brands. Having seen the impact of great content marketing from all sides Ben’s role delivers excellence in content marketing by building connectivity between international markets across Publicis network.

Anna O'Mahony, Global Product and Innovation Lead at Publicis Content

With over 18 years’ experience Anna is the Global Product and Innovation Lead in Publicis Content, a specialist division of Publicis Groupe focused on delivering content marketing and entertainment solutions for brands. Anna leads the development of global service and product portfolio, with a focus on ensuring Publicis Groupe continuously innovate their content and entertainment offering to reflect new platform trends and audience behaviours. The areas that that Anna currently focuses on developing new solutions in are in Content Intelligence and Strategy - data-driven owned and earned channel strategy, Gaming Partnerships - developing brand sponsorships and integrations with partners across the spectrum - broadcast, digital, streaming services, gaming, e-Sports, audio, Metaverse and Web3 - a new focus area, a natural extension of our gaming integrations skill set and all aspects of influencer marketing.

Ian McGrath, Global Media Director, PokerStars

Ian is a multi-disciplined, marketing leader with 22 years of experience across a breadth of industries and business challenges. Ian has years of previous agency experience with both Carat and MediaCom before changing to client-side in 2019. He was appointed Global Media Director for PokerStars in 2021. Ian is a strategic thinker and understands business and opportunity simply do not move at just one speed. He believes all successful plans start with focusing on the desired business outcomes and working backwards to simplify marketing's role in delivering business growth.

Lauren Kavanagh, Innovation and Partnerships Director, Omnicom Media Group

Lauren began her career as a media planner, moving into social media and digital implementation roles, before finding her niche in comms strategy. Currently focusing on building niche sponsorships opportunities, strategizing brand growth and measuring the impact of how big and bold ideas contribute to a business’s overall success, her main focus is on bringing creative, innovative and effective solutions to clients. She is extremely passionate about innovations in the gaming and audio sectors, with a focus on emerging technology and platforms.

Ed Leamy, Head of Innovation, BBDO Dublin

Ed was appointed Head of Innovation for BBDO Dublin in 2021, prior to this he worked with Folk Wunderman Thompson as Creative Technologist. . Ed strives to ensure that innovation within the discipline is a critical input as well as an output. With emphasis moving onto how best to use technology as an enabler of CX, Ed is of the firm belief that the promise of the metaverse will benefit brands and advertisers in the coming years. In 2022, Ed represented Ireland as a Cannes Lions juror in the Brand Experience and Activation category. He also judged the Digital category at the 2022 Dubai Lynx.

Anna Doyle, Director, Starcom Ireland

Anna has over 17 years Media and Marketing Communications experience and sits on the Board of Directors in Starcom since 2015. Most recently Anna joined the non executive board of IAPI in January 2022. Prior to joining Starcom, Anna was a Director at Dentsu Aegis Network for almost 10 years.

Anna’s passion is in building business around people with a depth of experience from all walks of life who are dedicated and passionate about brands, who have the right hunger to innovate and drive growth for business in the future. Anna’s background is in Marketing and Business Strategy with a Masters in Strategic Management. Anna has led multiple award-winning brand portfolios throughout her career including Heineken Ireland, Bulmers Ireland, Lindt & Sprugli, Center Parcs, Diageo Spirts & Innovation, Kraft Heinz, Cadbury’s Mondelez, Kellogg’s, An Post, The HSE and Virgin Media.

Anna O'Mahony
Anna O'Mahony
Global Product and Innovation Lead, Publicis Groupe
Ben Stevens
Ben Stevens
Global Content Manager, Publicis Groupe
Ian McGrath
Ian McGrath
Global Media Director, PokerStars
Lauren Kavanagh
Lauren Kavanagh
Innovation and Partnerships Director, Omnicom Media Group
Ed Leamy
Ed Leamy
Head of Innovation, BBDO Dublin
Anna Doyle
Anna Doyle
Director, Starcom Ireland & IAPI Board Member
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Add to Calendar 2022-10-12 09:30:00 2022-10-12 11:00:00 Europe/Dublin Media Matters: Tensions in the Metaverse - Future or Fad? Exploring, challenging and understanding the tensions around the Metaverse... Online Webinar IAPI info@iapi.com

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Add to Calendar 2022-10-12 09:30:00 2022-10-12 11:00:00 Europe/Dublin Media Matters: Tensions in the Metaverse - Future or Fad? Exploring, challenging and understanding the tensions around the Metaverse... Online Webinar IAPI info@iapi.com

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