With TikTok's meteoric rise in popularity there is now much more of a variety when it comes to the type of videos people share, and much more opportunity for brands to reach audiences like never before - often within a 24 hour time frame.

Many brands are now running their own TikTok channels and are also working with influencers to spread content to a broader audience, so for this session we are going to delve into how the platform can be used to raise brand awareness, build community, and drive sales.

This Media Focus session will benefit all IAPI members who work in Media Agencies and also in Creative Agencies.

Described by his clients as an insight led and data driven ad expert with core client KPIs at heart, Justin is passionate about how to problem solve client goals and build creative solutions.