We're bringing back this popular series but with a few tweaks. This year we’re lining up eight media owners across the 2021 schedule to offer you lots of concrete real-world examples.
The media owners will answer a brief as set out by our IAPI Media Council. They will present based on solutions they can offer across a range of scenarios:
- Brand launch
- Local campaign
- Direct response
- Short turnaround
- Younger audience
It will be up to the presenters which situation/problems they tackle and if they want to show multiple examples of each or focus on one campaign/example in particular.
Up next, we're delighted to play host to Wide Eye Media.
Ireland’s Favourite Pastime – The Cinema
Cinema has consistently been cited as one of the activities missed most during lockdown from across a variety of different samples. This isn’t surprising really as Irish people have long had the highest rate of cinemagoing across the EU, and one of the top in the world!
In our next Media Focus, we’ll discuss cinema advertising, following the reopening of cinemas on June 7th.
Wide Eye Media will take us through how our love of cinema translates to an unparalleled engagement opportunity for advertisers.
As well as cross-platform collaboration, we’ll see how the medium can offer brand launch opportunities, local targeting, short turnarounds, a strong youth audience and distinct abilities to target across age brackets. Not only this but the audience gives 100% of their attention to the magic of the big screen in a unique, shared environment that amplifies emotion.
We’ll also take a look at the incredible slate of blockbusters lined up for the rest of this year. A slate like never before. Get your popcorn ready!
Cassie started her career in Publishing, working in the UK and on her return to Dublin. But a love of cinema led her to her current role as Agency & Client Director in Wide Eye Media.
Having worked in cinema for over 2 decades, Cassie has seen the medium change dramatically over the years. Believing that nothing beats the engagement of cinema, she loves working with her clients to bring the magic of the big screen to their brands.
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Add to Calendar 2021-06-17 10:30:00 2021-06-17 11:30:00 Europe/Dublin MEDIA FOCUS: Wide Eye Media – Ireland’s Favourite Pastime – The Cinema Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI [email protected]
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Add to Calendar 2021-06-17 10:30:00 2021-06-17 11:30:00 Europe/Dublin MEDIA FOCUS: Wide Eye Media – Ireland’s Favourite Pastime – The Cinema Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI [email protected]