Ireland’s Favourite Pastime – The Cinema

Cinema has consistently been cited as one of the activities missed most during lockdown from across a variety of different samples. This isn’t surprising really as Irish people have long had the highest rate of cinemagoing across the EU, and one of the top in the world!

In our next Media Focus, we’ll discuss cinema advertising, following the reopening of cinemas on June 7th.

Wide Eye Media will take us through how our love of cinema translates to an unparalleled engagement opportunity for advertisers.

As well as cross-platform collaboration, we’ll see how the medium can offer brand launch opportunities, local targeting, short turnarounds, a strong youth audience and distinct abilities to target across age brackets. Not only this but the audience gives 100% of their attention to the magic of the big screen in a unique, shared environment that amplifies emotion.

We’ll also take a look at the incredible slate of blockbusters lined up for the rest of this year. A slate like never before. Get your popcorn ready!

Having worked in cinema for over 2 decades, Cassie has seen the medium change dramatically over the years. Believing that nothing beats the engagement of cinema, she loves working with her clients to bring the magic of the big screen to their brands.