Following the sudden, sharp shock of Covid-19, Out of Home is re-emerging as a compelling force for brands to engage with consumers. Numerous data sources indicate a rapidly growing audience across OOH’s key touchpoints – Roadside, Retail, Transport and Leisure. As we enter the latter stages of the reopening of society, a clear sense of optimism prevails.
In this session, Aoife Hudson (Kinetic) and Colum Harmon (PML Group) explore how OOH is perfectly placed to understand and plan for the evolving changes in audience behaviour and, in a future where context will be king, they look at how smart dynamic content will make meaningful moments for receptive consumers.
As consumers rediscover the joy of the Outdoors, they’ll demonstrate how brands can reconnect with their audiences via this trusted and powerful medium.
Colum Harmon is marketing director at location marketing agency, PML Group. He has almost two decades experience in the OOH sector and in his role heads up the agency’s role in functions including market intelligence, consumer insight and audience mobility. He is a regular commentator on the sector and has represented the agency on industry research body JNOR.
Aoife Hudson is Deputy Managing Director of Kinetic. Aoife, a graduate of IT Tallaght, joined Kinetic in 2012 working on clients including Heineken and Paramount Pictures and across a wide spectrum of media agencies. In her previous role as Strategic Business Director, Aoife encouraged and implemented creativity and innovation across the Kinetic client and agency portfolio. She also served as President of the Kinetic Global Junior Board where she worked closely with the Global Board of Directors towards the future global growth of Kinetic. As part of her current role, Aoife spearheads D:FOUR, Kinetics’ Dynamic DOOH platform in addition to the communications function of the business.
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Add to Calendar 2020-07-06 10:30:00 2020-07-06 11:30:00 Europe/Dublin MEDIA FOCUS: Rediscovering the Joy of OOH Join IAPI for the third in our series of MEDIA FOCUS events:OOH Zoom WEBINAR IAPI info@iapi.com
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Add to Calendar 2020-07-06 10:30:00 2020-07-06 11:30:00 Europe/Dublin MEDIA FOCUS: Rediscovering the Joy of OOH Join IAPI for the third in our series of MEDIA FOCUS events:OOH Zoom WEBINAR IAPI info@iapi.com