Covid-19 has brought unimaginable challenges to the advertising and business sector, but it has also provided space for real innovation and creativity and allowed advertisers to connect with audiences in new and exciting ways.
In this session, Lisa Buckley from NewsBrands Ireland and Dianne Newman, CEO of RAM Research, will demonstrate the significant reach of the newsbrands audience and reveal powerful research which proves the effectiveness of newsbrands advertising across print and digital.
In addition, representatives from The Irish Times, DMG Media, and News Ireland will take the audience through case studies of the exciting and innovative solutions they have been delivering for brands in recent months.
By the end of this webinar, you will be armed with ample inspiration and solid proof that newsbrands deliver on all key advertising effectiveness metrics and should be part of an impactful media plan for your client.
Dianne Newman is CEO of Research & Analysis of Media (RAM). RAM has over 20 years of international experience in advertising effectiveness studies across multiple media channels. Over the years RAM has established a strong position in the UK & Irish market by working with many major media owners in helping them understand the effectiveness of their commercial campaigns.
Lisa Buckley is Communications and Programmes Director with NewsBrands Ireland. Her role is to champion and highlight the important role journalism plays in society and the power of newspaper advertising across print and digital platforms.
Also, Dianne and Lisa will be joined by a panel from The Irish Times, DMG Media, and News Ireland.
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Add to Calendar 2020-10-06 14:00:00 2020-10-06 15:00:00 Europe/Dublin MEDIA FOCUS: NewsBrands Ireland - Innovation, Creativity and Effectiveness Join us for ample inspiration and solid proof that newsbrands deliver on all key advertising effectiveness metrics Zoom WEBINAR IAPI info@iapi.com
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Add to Calendar 2020-10-06 14:00:00 2020-10-06 15:00:00 Europe/Dublin MEDIA FOCUS: NewsBrands Ireland - Innovation, Creativity and Effectiveness Join us for ample inspiration and solid proof that newsbrands deliver on all key advertising effectiveness metrics Zoom WEBINAR IAPI info@iapi.com