Welcome to MEDIA FOCUS for 2021.
Welcome to MEDIA FOCUS for 2021.

Following on from our TikTok session in October, we've lined up another media owner to offer you lots of concrete real-world examples. They will present based on solutions they can offer across a range of scenarios:

  • Brand launch
  • Local campaign
  • Direct response
  • Short turnaround
  • Younger audience

It will be up to the presenters which situation/problems they tackle and if they want to show multiple examples of each or focus on one campaign/example in particular.

Up next, we're delighted to play host to JCDecaux Ireland

Register today for this session on 16th November at 10.30am

JCDecaux - Out of Home

Pat Mannion, Commercial Director JCDecaux and Tony O'Flanagan, Marketing Director JCDecaux will present an overview of the everlasting ability of Out of Home for building brand fame, either nationwide or on a more targeted local level. They will also talk about why Out of Home is so effective at reaching young and not so young audiences.

In this webinar we’ll see how the medium has evolved in recent times thanks to significant investment in Digital Out of Home formats, providing clients with opportunities to maximise campaign impact and engagement levels with contextualised messages to specific audiences in real time. We’ll also learn more about how outdoor can be used effectively for direct response campaigns and for driving customers on-line via mobile.

About the Speakers
About the Speakers

Pat Mannion – Commercial Director JCDecaux

Pat has responsibility for sale of the extensive JCDecaux portfolio on roadside, transport and retail networks in both the Republic of Ireland and Northern Ireland. Pat has over 30 years experience in the Irish advertising industry including time in both radio and newspapers. He is a member of the board of Marketing Institute Ireland.

Tony O’Flanagan – Marketing Director JCDecaux

Tony is Marketing Director with overall responsibility for leading and managing the JCDecaux brand, marketing strategy and communications across the JCDecaux product portfolio, including NOW dublinbikes. Tony has over 25 years experience in the business and was previously Director of Joint National Outdoor Research (JNOR) and the Outdoor Media Association (OMA).

Pat Mannion
Pat Mannion
Commercial Director JCDecaux
Tony O'Flanagan
Tony O'Flanagan
Marketing Director JCDecaux
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Add to Calendar 2021-11-16 10:30:00 2021-11-16 11:30:00 Europe/Dublin MEDIA FOCUS: OOH with JCDecaux Ireland An overview of the everlasting ability of Out of Home for building brand fame Online Webinar IAPI info@iapi.com

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Add to Calendar 2021-11-16 10:30:00 2021-11-16 11:30:00 Europe/Dublin MEDIA FOCUS: OOH with JCDecaux Ireland An overview of the everlasting ability of Out of Home for building brand fame Online Webinar IAPI info@iapi.com

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