How does RTÉ's collaborations deliver innovative content partnership solutions
How does RTÉ's collaborations deliver innovative content partnership solutions

Join us on July 12 to learn about how RTÉ and its agency partners collaborate to create innovative, content-led partnerships that deliver impact and cut-through.

RTÉ and OMD Ireland present unique insight on 7UP’s partnership around the second series of Battle of the Food Trucks, followed by a preview of RTÉ and Storylab’s collaboration for Burger King around the second series of Darren & Joe’s Free Gaff.

About the Speakers
About the Speakers

Alan Swan serves as the primary point of contact for branded content partnerships in RTÉ, defining RTÉ's branded content strategy to drive and develop partnerships and custom content for the entire RTÉ portfolio, its linear and digital channels, as well as social-first digital content. A multi-platform producer with over 20 experience, Alan is passionate about discovering new talent & innovative content productions.

Blaithin Henehan is an Account Director working in OMD Ireland, specialising in media planning and client services. With over eight years in the broadcast media and advertising industry, her past and present clients include those from the entertainment, motor and FMCG sectors and has worked in Virgin Media Television and UTV Media.

Gavin McAuliffe heads up RTÉ Commercial's Creative Services team. Working with colleagues in RTÉ Commercial, the team is responsible for delivering innovative solutions for media partnerships and producing related audio-visual creative content on behalf of agency and client partners.

Sinead O'Connor is the Head of Story Lab, a global investor, producer and distributor of premium entertainment content. Previously Sinead worked in RTE for over 11 years as the Head of Licensing.

Speakers
Speakers
Alan Swan
Alan Swan
Branded Content Partnerships
Blaithin Henehan
Blaithin Henehan
Account Director, OMD Ireland
Gavin McAuliffe
Gavin McAuliffe
Creative Services, RTÉ Commercial.
Sinead O'Connor
Sinead O'Connor
Head of The Story Lab Ireland
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Add to Calendar 2022-07-12 10:30:00 2022-07-12 11:30:00 Europe/Dublin MEDIA FOCUS: Global Brands, Local Content with RTE MEDIA FOCUS: Global Brands, Local Content: How RTÉ collaborates to deliver innovative content partnership solutions Zoom IAPI [email protected]

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Add to Calendar 2022-07-12 10:30:00 2022-07-12 11:30:00 Europe/Dublin MEDIA FOCUS: Global Brands, Local Content with RTE MEDIA FOCUS: Global Brands, Local Content: How RTÉ collaborates to deliver innovative content partnership solutions Zoom IAPI [email protected]

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