We're bringing back this popular series but with a few tweaks. This year we’re lining up eight media owners across the 2021 schedule to offer you lots of concrete real-world examples.
The media owners will answer a brief as set out by our IAPI Media Council. They will present based on solutions they can offer across a range of scenarios:
- Brand launch
- Local campaign
- Direct response
- Short turnaround
- Younger audience
It will be up to the presenters which situation/problems they tackle and if they want to show multiple examples of each or focus on one campaign/example in particular.
Up next we're delighted to play host to Choose Radio. Register for this session on 21st April at 10.30am.
On behalf of Choose Radio, Media Central will present an overview on the Power of Audio with case studies on recent campaigns that vary across categories and demands on how to deliver campaigns across different audiences.
Local /Direct Response – Fáilte Ireland - Visit Dublin
Young Audience – Shine
Brand Launch / Local – Champion Green #SupportLocal
Short Turnaround – Guinness, Raising The Bar
Presenting on the day will be Karen Phelan , Music & Youth Solutions Manager in Media Central and Alex Culligan, Account Manager in Media Central.
Karen Phelan
Karen is the Solutions Manager for Music and Youth network at Media Central, the Music & Youth network of stations – SPIN 1038, SPIN SW, Beat, iRadio, 98FM & Classic Hits. Karen undertook the Advertising and Digital Communications course at DIT in partnership with IAPI before moving to New York and working in PR. Karen joined Media Central in 2018 looking after DAN and IPG agencies before joining the Media Central Solutions Team working across all agency groups in 2020.
Alex Culligan
Alex is a Group M Account Manager within Media Central, looking after Mindshare, Mediacom and Wavemaker. She has over 6 years of global media experience spanning across Ireland and the UAE. Before joining Media Central, Alex was a Brand Manager for Dubai 92 where she was responsible for developing and executing marketing and promotion strategies that also deliver on commercial objectives. Alex joined the Media Central team in 2017 and is a vital part of the client service team.
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Add to Calendar 2021-04-21 10:30:00 2021-04-21 11:30:00 Europe/Dublin MEDIA FOCUS: Choose Radio Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI info@iapi.com
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Add to Calendar 2021-04-21 10:30:00 2021-04-21 11:30:00 Europe/Dublin MEDIA FOCUS: Choose Radio Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI info@iapi.com