We’re delighted to host this webinar with an exceptional line up of leaders in the Media Industry. This is a must-attend event for all IAPI members, Media Owners and Marketers!

Lindsay Pattison, Global Chief Client Officer, WPP will share with us the trends shaping the future of media; some great examples of what global brands are doing differently; and the role and responsibility of agencies in light of these current and future trends.

Closer to home, Dee Forbes, Director-General, RTÉ and Susan Daly, Managing Editor, Journal Media will join our panel discussion after Lindsay’s talk to share how their organisations are responding to the new normal and applying rigorous policies to ensure responsibility across all their platforms. This discussion will be moderated by Mediaworks Deputy MD & IAPI Board member, Fiona Field.

Lindsay Pattison, Chief Client Officer, WPP

In October 2018, Lindsay was appointed Chief Client Officer of WPP, reporting to CEO Mark Read. In this role she is responsible for WPP’s focus on client centricty, and oversees 40+ Global Client Leaders, who lead the largest accounts with 35,000 colleagues globally. As CCO, Lindsay ensures that WPP’s major clients have access to the combined strengths of WPP, that the best talent is working on the client teams, and that they collaborate effectively with WPP companies and Country Managers to deliver fully integrated solutions for clients.

The CCO role follows Lindsay’s role as Chief Transformation Officer for GroupM and WPP. She was previously global CEO of Maxus, a WPP media agency. Her experience also includes roles at Young and Rubicam and PHD Media, as well as a client-side role with Sony Ericsson.

Lindsay is a passionate advocate for business leaders taking meaningful action to improve gender equality, launching a WPP-wide, global initiative (‘Walk the Talk’) to help senior women overcome the barriers to achieving their potential. She is also an ex-President of WACL (Women in Advertising & Communications London), a non-executive director on the board of Design Bridge and sits on Facebooks Global Client Council, influencing policy and product.

Susan Daly, Managing Editor, Journal Media

Susan Daly is Managing Editor of Journal Media, comprising news website TheJournal.ie, sports site The42.ie, TheJournal FactCheck unit and crowdsourced investigative platform Noteworthy.ie.

Susan spent over a decade in national newspapers, moving from sports reporting to news editing, before joining the TheJournal.ie in 2010, taking over as Editor in June 2011 and growing it from start-up to market leader, with over 550,000 daily users today. She is a graduate of UCC and a Fellow of the Sulzberger Executive Leadership Program at Columbia University, New York.