This is a must-attend event for IAPI members and marketers to hear first-hand from one of Ireland’s great brand philosophers!

The interview will focus on John’s argument for branding still being an essential ingredient in building a successful business and indeed on our recovery following Covid and Brexit; on how this has always been the case even though routes to market may have changed over the years; on how dangerous the digital era has been for brand marketers; and on some shining examples of getting it right.

John will be interviewed by Margaret Gilsenan, Chief Strategy Officer + Founder, Boys + Girls and IAPI Board member.

You can register for this special one-off event open to ALL IAPI agency staff and ALL client marketers by visiting our Zoom registration page>

Speaker Bios
Speaker Bios

About John Fanning

John is arguably Ireland’s foremost brand guru. Formerly, Managing Director and Chairman of McConnells Advertising, he now lectures in Branding and Marketing Communications at the Smurfit Business School and is Chairman of Bord Bia's Brand Forum.

He authored 'The Importance of Being Branded: An Irish Perspective' (Liffey Press) and is a regular contributor on branding and marketing communications in Irish Marketing Review, Marketing Magazine and the Irish Times.

About Margaret Gilsenan

Margaret Gilsenan is Chief Strategy Officer and founder of Boys+Girls. At just 10 years, Boys+Girls has established itself as Ireland’s most creatively awarded independent agency.

With over 20 years of experience in the business, Margaret has developed strategies for award winning campaigns for local and international brands including Kellogg’s, Danone, Three, Unilever, Pernod Ricard, Dulux, Ulster Bank (RBS) and Škoda.

She has participated on both sides of the judging fence, on a number of occasions as a judge (Research Awards) and as a participant with a number of winning AdFX case-studies to her name.

She is a regular contributor to Marketing Magazine, guest lecturer in UCD Smurfit Business School and speaker at various industry events.

John Fanning
John Fanning
Consultant
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
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