This study aimed to uncover best practices for social media advertising by utilising an innovative methodology that evaluated ads in a simulated social media environment, such as TikTok feeds, mimicking real-world digital ad exposure.

The morning seminar will share the insights and draw from international best practices in social media advertising. The seminar will feature two prominent speakers from Ipsos who will discuss the effectiveness of social media advertising from both global and Irish viewpoints.

Jimmy Larsen, Ipsos B&A, Director Ireland, based in the Ipsos B&A office in Dublin, will take the audience through key learnings the testing of selected creative Irish social media ads in a mimicked social media environment/platform, including YouTube and TikTok, focusing on creative success and impact of platform.

To read more about the event and see the full agenda, read more and register here>>