Kick start your career in advertising with the global version of the IPA Foundation Certificate, adapted for candidates outside of the UK. With 17,000 graduates in over 70 countries, the IPA Foundation Certificate is the world's number one professional advertising qualification.
Who is this qualification for?
Anyone with less than a year’s experience in an advertising, marketing or communications role. From recent graduates in their first year to people entering the industry from another profession.
Key exam dates
- 24 June - Registration deadline: 30 April
- 25 November – Registration deadline: 25 September
What are the benefits?
This version of the certificate has been specially designed for candidates from outside of the UK. This 'global' version is edited by and contributed to by practitioners working across different markets and contains examples and case studies from across the globe, ensuring that the learning is relevant to you, wherever you are from.
- Gain a comprehensive overview of all key areas of advertising, no matter your current position.
- Understand how industry-specific and commercial contexts shape advertising approaches.
- Get to know the key stakeholders involved and how their roles contribute to effective, creative communication.
- Explore essential communication theories—like consumer motivation and the science behind decision-making—to enhance your impact.
- Build confidence in your media planning skills and connect creative thinking with measurable business outcomes.
- Earn the confidence to perform your role with confidence and expertise.
View the full Foundation Certificate syllabus>>
- Thirty hours of online learning accessible through the IPA website on any device.
- You should allow for two months of study prior to sitting the exam.
- Formal two-hour online exam. Three hours in non-English speaking countries.
- If you pass the exam, you will be awarded a digital certificate of completion and two MIPA stars towards personal accreditation.
For more information, download the qualification brochure here.
How do you book onto and access the qualification?
Click here for more information, and contact Francesco to register for the next intake.
Once booked, you can access and start your online learning via the IPA website. Please contact sophie@iapi.com for details of the IAPI member discount that is available.
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Add to Calendar 2025-06-24 09:00:00 2025-06-24 12:00:00 Europe/Dublin IPA Global Foundation Certificate 2025 Unique remote learning programme for junior professionals in the advertising industry Online Exam IAPI info@iapi.com
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Add to Calendar 2025-06-24 09:00:00 2025-06-24 12:00:00 Europe/Dublin IPA Global Foundation Certificate 2025 Unique remote learning programme for junior professionals in the advertising industry Online Exam IAPI info@iapi.com