IPA EffWorks Global is back again with a hybrid conference on 12 and 13 October. Sessions run from 9 am BST to 5 pm BST but all sessions are also available on demand. IAPI members booking for the event can access the 22 sessions from 54 Global speakers, at the discounted rate of £95 (down from £125) by inputting the discount code at the booking stage.

To receive the IAPI member discount code kindly contact [email protected]

As businesses and consumers across the world face the highest rate of inflation in decades, marketers and agencies will face tough decisions. Even sharper effectiveness strategies are needed to keep organisations strong and healthy.

At EffWorks Global 2022 the IPA will present new case studies, leading marketing effectiveness thinkers, and unveil five new exclusive research reports to help agencies and brands the world over navigate the current rapids of demand and supply:

- Les Binet on Marketing Planning: a framework for managing uncertainty and inflation

- Grace Kite, Founder and Economist, Magic Numbers on “What does the pandemic teach us about brand investment in challenging times?”

- The CEO and CMO on the reinvention of PZ Cussons with brand building at its heart

- Sir John Hegarty on Business and Creativity not being an oxymoron.

- How to maximise the role of owned channels in the marketing mix, Fiona Blades, CEO, MESH

- And hear from the brightest and best international judges, convenor and chairman of Judges on the newly crowned IPA Effectiveness Awards with case studies and learnings on offer.

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Add to Calendar 2022-10-12 00:00:00 2022-10-13 00:00:00 Europe/Dublin IPA EffWorks Global 2022 IPA EffWorks Global is back with a hybrid conference on 12 and 13 October. IAPI [email protected]

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Add to Calendar 2022-10-12 00:00:00 2022-10-13 00:00:00 Europe/Dublin IPA EffWorks Global 2022 IPA EffWorks Global is back with a hybrid conference on 12 and 13 October. IAPI [email protected]

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Standard Price	€140.00