Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.
Who is the qualification for?
Specially designed for junior practitioners working in the communications industry. You may be in your first year within a digital agency or specialist department.
It’s also ideal for more experienced individuals looking to add knowledge of digital to their existing skill set.
What are the benefits?
- Gain an essential grounding in how to be a successful client manager and strategic thinker.
- Become better at briefing, planning and executing digital marketing campaigns.
- Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings.
- Learn how to buy traffic through display marketing and how to manage successful campaigns.
- Explore how SEO has evolved and how to make it work for you.
- Understand affiliate marketing, what’s involved and how to manage campaigns successfully.
- Learn about Paid Search and how to efficiently manage your keyword strategies.
View the full Digital Performance Certificate syllabus.
How is the qualification delivered and assessed?
- 10 hours of learning accessible through the IPA website on any device, or via the IPA Learning app.
- A mandatory multiple choice test must be passed before the exam date. If the candidate does not pass this test by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.
- The qualification is then assessed via a formal 70-minute online exam. 105-minutes in non-English speaking countries.
- If you pass the exam, you will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.
How do you book onto and access the qualification?
Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page here.
2021 Exam Dates
- 7 April 2021. Booking deadline 19 February 2021.
- 7 July 2021. Booking deadline 21 May 2021.
- 29 September 2021. Booking deadline 13 August 2021.
- 1 December 2021. Booking deadline 15 October 2021.
Price
- IPA Non-Members: £400 + VAT
- IAPI Member Discount: £260
Email katherine@iapi.com to receive the discount code then proceed to book directly with the IPA.
If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with learning@ipa.co.uk. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
Your order may take a minute to process so please wait for it to finish.
A receipt has been emailed to the billing email provided.
Add to Calendar 2021-12-01 09:00:00 2021-12-01 09:00:00 Europe/Dublin IPA Digital Performance Certificate Master the basics of digital performance marketing and get your career off to a great start. Online Exam IAPI info@iapi.com
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Add to Calendar 2021-12-01 09:00:00 2021-12-01 09:00:00 Europe/Dublin IPA Digital Performance Certificate Master the basics of digital performance marketing and get your career off to a great start. Online Exam IAPI info@iapi.com