At this point, we are all experts in how the COVID-19 pandemic has turned our worlds upside down, leaving us with a kaleidoscope of emotions; from stressed, anxious and uncertain, to hopeful and even optimistic as the vaccine rollout gathers pace. Against this backdrop we need to think hard about how we communicate with customers and what is our role or even responsibility.

The Behavioural Architects have developed a behavioural science inspired model and toolkit for creating communication that is effective in this current environment.

To facilitate use of this model and toolkit we have created a pdf ebook. It is designed to guide you through our model on how to diagnose and understand the behaviours we are witnessing and, most importantly, how to apply our 3-step behavioural science communications toolkit in the COVID-19 context. Ultimately, it aims to provide you with a robust and contextually sensitive approach to effective communication.

Crawford started his career as a strategic planner working for communication agencies including BMP, AMV BBDO and Chiat Day.

In 1996 he founded the global future trends company HeadlightVision in London and New York. It was acquired by WPP in 2003. He subsequently led two company mergers; first with The Henley Centre and then with Yankelovich and took on the role of Global Executive Chairman of the newly founded WPP group The Futures Company.

He co-founded The Behavioural Architects in 2011 an insight, research and strategic consultancy. The company uses the latest thinking from the behavioural sciences to help organisations understand and influence consumer behaviour more effectively.

TBA now has offices in London, New York, Shanghai, Sydney and Melbourne. TBA work with many of the world's leading organisations such as Uber, Amazon, Reebok, Barclays, Google, Mondelez, Pepsi, GSK, Diageo, Pepsi and P&G.