In 2021, Effie’s judges noted that the most effective work was built on strong insights.

Insights are one of the leading drivers of higher scores, so there is a direct link between great insights and effective work.

Whilst most of us can get to a great insight, getting to it consistently or when under time or budget constraint can be more difficult.

At this session, Kay McCarthy and Margaret Gilsenan, both judges of multiple Effie’s will share their insights on:

  • Why is insight led work more effective?
  • What is a great versus an ‘ok’ insight?
  • Sharing and discussing examples of insights that have made a difference
  • Some practical tips and tools to help you get to great insights, even when under a time constraint.

This will be a sharing session with lots of interaction and is suitable for agency and client planners / non-planners or anyone who is involved in writing a brief.

This session will be a great way to gain consistency in your insight development.

This session will be in person and for limited numbers only. Please only reserve a place if you will be able to be in attendance on the day and there will be a limit applied per agency. Register above to reserve your place today.

About Our Speakers
About Our Speakers

Margaret Gilsenan - Chief Strategy Officer + Founder, Boys + Girls

Margaret Gilsenan is one of Ireland's most prominent and respected strategic planners. With 20 years experience under her belt before founding Boys+Girls, Margaret has developed communications strategies for many of Ireland’s leading and most popular brands. Margaret is a member of Plan International's Marketing & Fundraising Committee, a Board Member of IAPI, and was previously on the Marketing Society board. A regular feature writer for Marketing.ie and most recently sat on the Best of the Best jury for the Global Effies 2021

Kay McCarthy - Founder & MD, MCCP

Kay McCarthy, Founder and Managing Director of MCCP has over 25 years in the global brand building experience. Kay founded MCCP in 2008 to help clients find new ways to unlock the potential of authentic brands and importantly to create brand shaped organisations that can leverage this potential to create competitive advantage. MCCP’s rigorous approach to understanding consumer behaviour coupled with their experience of developing actionable strategies means that the results are sustainable. Prior to founding MCCP Kay worked as a Strategic Planning Director with EMEA and held global positions at the McCann World Group and worked client side at Diageo.

Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer & Founder, Boys + Girls
Kay McCarthy
Kay McCarthy
MD & Founder, MCCP
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Add to Calendar 2022-04-06 10:00:00 2022-04-06 12:00:00 Europe/Dublin Insights for Effectiveness: Learning to See More Great Insights Make Great Work Radisson Blu Royal Hotel, Golden Lane, Dublin IAPI info@iapi.com

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Add to Calendar 2022-04-06 10:00:00 2022-04-06 12:00:00 Europe/Dublin Insights for Effectiveness: Learning to See More Great Insights Make Great Work Radisson Blu Royal Hotel, Golden Lane, Dublin IAPI info@iapi.com

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