Learn how to use the POWER OF DATA to go from Geek to Chic!
Learn how to use the POWER OF DATA to go from Geek to Chic!

We are delighted to present the 5th module of our IAPI / TU Dublin education programme that will take place over 4 mornings from the 9th to the 12th of November with 2 additional sessions taking place on the 24th November and the 15th December.

*REMEMBER You will need 5+ years industry experience to participate in this module if you did not take part in CPD 1

This module has been designed for everyone working in the commercial creativity sector, whether they are in client services, consumer insights, media buying, strategic planning, creative departments or already in data analytics. Everyone needs to understand how they can apply insights and analytics to their work and businesses.

This module will take us through the theory behind deriving insights from big data and you will learn from specialist practitioners who put this theory into practice every day for leading brands. The questions they will be answering for you as they take you through the programme will include:

  • What is customer data sets that land on our desks really telling us?
  • How do you start to navigate data to extract the nuggets that will make the difference?
  • At what point do you overlay qualitative data with quantitative data?
  • Where does marketing instinct and common sense come in when looking at data trends?
  • How do you apply analytical thinking in a Media Planning context?

This module will further engage the learner with analytics pertinent to the media planning context and bridge the gap between technical analysis and planning conferring a differentiating advantage to the learner.

Dr. Rosie Hand, Programme Director, is the lead academic for this module.

  • Jen Walsh, Head of Digital, Zenith Media
  • Kyle Bourienne, Analytics Director, GROUP M
  • Emer O'Carroll, Qualitative Director, Red C Research
  • EU Digital Policy Manager, WFA
  • Joe Madigan, Group Head of Analytics, Bank Of Ireland

Commercial Creative Communications is a data rich environment and deploying effective and sophisticated analysis tools are part of the remit of the modern communications, media and agency businesses. Being conversant with, amenable to, and comfortable with the usage of analytics to extract insights and drive decisions ensures the strategic fit and role of Data in the modern organisation.

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Add to Calendar 2021-11-09 09:30:00 2021-11-12 12:30:00 Europe/Dublin Insights & Analytics - Save €700 on the IAPI / TU “Geek to Chic” module! Learn how to use the POWER OF DATA to go from Geek to Chic! ZOOM IAPI info@iapi.com

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Add to Calendar 2021-11-09 09:30:00 2021-11-12 12:30:00 Europe/Dublin Insights & Analytics - Save €700 on the IAPI / TU “Geek to Chic” module! Learn how to use the POWER OF DATA to go from Geek to Chic! ZOOM IAPI info@iapi.com

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