We are delighted to present the 5th module of our IAPI / TU Dublin education programme that will take place over 4 mornings from the 9th to the 12th of November with 2 additional sessions taking place on the 24th November and the 15th December.
*REMEMBER You will need 5+ years industry experience to participate in this module if you did not take part in CPD 1
This module has been designed for everyone working in the commercial creativity sector, whether they are in client services, consumer insights, media buying, strategic planning, creative departments or already in data analytics. Everyone needs to understand how they can apply insights and analytics to their work and businesses.
This module will take us through the theory behind deriving insights from big data and you will learn from specialist practitioners who put this theory into practice every day for leading brands. The programme will include:
9/11 (09.30-12.30) - INTRODUCTION TO DATA ANALYTICS
10/11 (09.30-12.30) - DATA ANALYTICS VALUE
11/11 (09.30-12.30) - DATA COLLECTION
12/11 (09.30-12.30) - APPLIED DATA ANALYTICS
24/11 (09.00-13.00) - DEVELOPING INSIGHTS
15/12 (09.00 - 16.00) - DATA TOOLS & VISUALISATION
This module will further engage the learner with analytics pertinent to the media planning context and bridge the gap between technical analysis and planning conferring a differentiating advantage to the learner.
Martin Graham, Insights and Analytics Director in Virgin Media is joined by Dr. Rosie Hand, Programme Director, as lead academic for this module.
- Jen Walsh, Head of Digital, Zenith Media
- Kyle Bourienne, Analytics Director, GROUP M
- Emer O'Carroll, Qualitative Director, Red C Research
- Joe Madigan, Group Head of Analytics, Bank Of Ireland
Commercial Creative Communications is a data rich environment and deploying effective and sophisticated analysis tools are part of the remit of the modern communications, media and agency businesses. Being conversant with, amenable to, and comfortable with the usage of analytics to extract insights and drive decisions ensures the strategic fit and role of Data in the modern organisation.
Your order may take a minute to process so please wait for it to finish.
A receipt has been emailed to the billing email provided.
Add to Calendar 2021-11-09 09:30:00 2021-11-12 12:30:00 Europe/Dublin Insights & Analytics - Save €700 on the IAPI / TU “Geek to Chic” module! Learn how to use the POWER OF DATA to go from Geek to Chic! ZOOM IAPI info@iapi.com
You have been added to the waiting list for this event.
If a space frees up we will contact you.
Add to Calendar 2021-11-09 09:30:00 2021-11-12 12:30:00 Europe/Dublin Insights & Analytics - Save €700 on the IAPI / TU “Geek to Chic” module! Learn how to use the POWER OF DATA to go from Geek to Chic! ZOOM IAPI info@iapi.com