Kay McCarthy, Founder and Managing Director of MCCP
Kay McCarthy, Founder and Managing Director of MCCP

Following our debrief a couple of weeks ago, Kay McCarthy, CEO of MCCP, has further research findings and insights to share.

Ideas for how brands can survive the NOW and pivot to the NEXT as we all evolve to prepare for a post Covid-19 world.

We’re confident that this will be another insightful and inspirational session so it will be well worth attending.

Please contact charley@iapi.com to receive the Zoom link for this session.

About Kay McCarthy
About Kay McCarthy
Kay McCarthy
Kay McCarthy
MD & Founder, MCCP

Kay McCarthy, Founder and Managing Director of MCCP – The Authentic Brand People has over 25 years in the global brand building experience.

Kay founded MCCP in 2008 to help clients find new ways to unlock the potential of authentic brands and importantly to create brand shaped organisations that can leverage this potential to create competitive advantage.

Prior to founding MCCP Kay worked as a Strategic Planning Director with EMEA and held global positions at the McCann World Group and worked client side at Diageo.

MCCP’s rigorous approach to understanding consumer behaviour coupled with their experience of developing actionable strategies means that the results are sustainable.

MCCP The Authentic Brand People’s global client list includes;

Heineken, Bewleys, Kerry Foods Service, AIB, Value Retail, Smurfit Kappa, Tourism Ireland, Failte Ireland, Aer Lingus and Communicorp.

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Add to Calendar 2020-04-24 13:00:00 2020-04-24 13:45:00 Europe/Dublin IAPI Lunchtime Insights – Kay McCarthy MCCP Covid-19 Research - Wave 3 Debrief​ with Kay McCarthy Zoom Session IAPI info@iapi.com

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Add to Calendar 2020-04-24 13:00:00 2020-04-24 13:45:00 Europe/Dublin IAPI Lunchtime Insights – Kay McCarthy MCCP Covid-19 Research - Wave 3 Debrief​ with Kay McCarthy Zoom Session IAPI info@iapi.com

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