Keeping your Clients and your Finance Director happy!
Keeping your Clients and your Finance Director happy!

This training workshop is perfect for junior to mid client managers within media, creative and communications agencies. It is designed to help you understand the perspective of your two key stakeholders when you’re working up client budgets.

This session will be particularly relevant to those who have onboarded in the last 12 months during Covid/lockdown.

The Client

  • The client will always want to push back and question how you have derived the assumptions within your budgets. Allen will help you develop the arguments for protecting your agency’s margin while demonstrating that you’re offering value for money to your client

The Agency Financial Director

  • Allen will talk you through the perspective of the FD to help you understand how to develop budgets that get the client what they’re looking for while contributing to the agency’s revenue.
About Allen Kiernan
About Allen Kiernan

Allen Kiernan was the Finance Director for BBDO Dublin (previously Irish International) for over 28 years and is the Honorary Treasurer of The Advertising Benevolent Society of Ireland (TABS). Allen is very well versed in the nuances of our business and is a font of knowledge on all financial matters. His advice as a freelance Financial Consultant has been invaluable to IAPI member agencies in the last few months.

He is an experienced Financial Director with a demonstrated history of success in a service-led industry. Skilled in Business Planning, Strategic Partnership, Mergers and Acquisition, Change Management and Human Resources.

Allen Kiernan
Allen Kiernan
Freelance Finance Director
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Add to Calendar 2021-03-25 09:30:00 2021-03-25 10:30:00 Europe/Dublin Finance for Account Managers This training workshop is perfect for junior to mid client managers within media, creative and communications agencies. Zoom IAPI info@iapi.com

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Add to Calendar 2021-03-25 09:30:00 2021-03-25 10:30:00 Europe/Dublin Finance for Account Managers This training workshop is perfect for junior to mid client managers within media, creative and communications agencies. Zoom IAPI info@iapi.com

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