Facebook Training Series
Facebook Training Series

Platforms – (How to build creative for Messenger & AR)

The opportunities for brands to connect with consumers on mobile are moving beyond feed and stories, with Messaging and AR emerging as particularly exciting spaces.

With over 10B message being sent between people and businesses monthly, there has never been a better time to be part of conversations. This session looks at the creative opportunity to embrace conversations and takes you through frameworks that can help you strike up a conversation of your own.

Mobile AR is quickly becoming an essential way for people to connect with their friends and families, the things they care about and the world around them. Whether it's a fun face filter, or a pop-up experience, AR is literally changing the world around us. This session will take a look at the creative opportunities within AR that are right in the palm of your hand.

What is the course about?

Year 1 Club is a series of training workshops designed to give the next generation of agency creatives the skills and confidence to master, build and share mobile-first campaigns

Who is this training for?

It is aimed primarily creatives who have recently joined the advertising industry but will be relevant to everyone who is responsible for building and approving mobile-first creative work.


Who will deliver the training?

The training will be delivered by Facebook’s Creative Shop team. Creative Shop is Facebook’s team of Creative Strategists who provide support and advice to advertisers and agencies on how to build effective and inspirational creative work across Facebook, Instagram, Messenger and emerging technologies e.g. Messenger and AR.

Training Agenda

There will be four x two-hour sessions which will run bi-monthly from September 2019. Each session will comprise approximately 60 minutes of presentations, 30 minutes Q&A and 30 minutes of pop-up shops where attendees can get feedback on WIP creative from the Creative Shop team.

The dates and topic areas are as follows - book in for each of the sessions individually through each event page;

26th September – Mobile-First Ideas (How to build community-focused & cross-platform ideas)

28th November – Instagram – (How to create culture & build for Stories)

30th January – Emerging Platforms – (How to build creative for Messenger & AR)

26th March – Production, Media Planning & DR (How to bring ideas to life & build for DR)

The training will run from 8.30 to 10.30 am on each of those dates - register for your free ticket here to ensure your place.

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Add to Calendar 2020-01-30 08:30:00 2020-01-30 10:30:00 Europe/Dublin Facebook Year 1 Club – “Emerging Platforms” Learn how to create culture & build for Stories from Facebook Facebook Ireland, Grand Canal Square, Dublin IAPI info@iapi.com

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Add to Calendar 2020-01-30 08:30:00 2020-01-30 10:30:00 Europe/Dublin Facebook Year 1 Club – “Emerging Platforms” Learn how to create culture & build for Stories from Facebook Facebook Ireland, Grand Canal Square, Dublin IAPI info@iapi.com

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