Facebook Sessions
Facebook Sessions

Mobile-First Ideas (How to build community-focused & cross-platform ideas)

When we think of mobile first ideas we often think in terms of formats or edits, we should be thinking about consumer behavior. This session will explore how our thinking about ideas needs to evolve to reflect changing consumer behaviour. We will explore what community means to an increasingly connected world and the role of brands within communities. We will also dive in to the realities of the attention economy that we live in - and talk about the importance of creating bigger, richer, more connected mobile experiences to help brands breakthrough on mobile and stay top of mind regardless of when you encounter your audiences on their mobile devices.

What is the course about?

Year 1 Club is a series of training workshops designed to give the next generation of agency creatives the skills and confidence to master, build and share mobile-first campaigns

Who is this training for?

It is aimed primarily creatives who have recently joined the advertising industry but will be relevant to everyone who is responsible for building and approving mobile-first creative work.


Who will deliver the training?

The training will be delivered by Facebook’s Creative Shop team. Creative Shop is Facebook’s team of Creative Strategists who provide support and advice to advertisers and agencies on how to build effective and inspirational creative work across Facebook, Instagram, Messenger and emerging technologies e.g. Messenger and AR.

Training Agenda

There will be four x two-hour sessions which will run bi-monthly from September 2019. Each session will comprise approximately 60 minutes of presentations, 30 minutes Q&A and 30 minutes of pop-up shops where attendees can get feedback on WIP creative from the Creative Shop team.

The dates and topic areas are as follows - book in for each of the sessions individually through each event page;

26th September – Mobile-First Ideas (How to build community-focused & cross-platform ideas)

28th November – Instagram – (How to create culture & build for Stories)

30th January – Emerging Platforms – (How to build creative for Messenger & AR)

26th March – Production, Media Planning & DR (How to bring ideas to life & build for DR)

The training will run from 8.30 to 10.30 am on each of those dates, book your place for each session individually to ensure you get a place.

Select
Reserve
Assign
Members
Am I a member?
Standard Price
FREE
 
You are reserving 0 ticket(s)
 
Your Email:
A receipt will be sent to this address
Your Mobile:
Optional - we’ll send a reminder before the event
Are you an IAPI Member?
Company Name
If not an IAPI member.
Your Job Title
Optional
Full name
 
Your order may take a minute to process so please wait for it to finish.
Now assign your ticket holders. Please ensure the full names are correct.
Thanks!

A receipt has been emailed to the billing email provided.

Add to Calendar 2019-09-26 00:00:00 2019-09-26 00:00:00 Europe/Dublin Facebook Year 1 Club - 'Mobile-First Ideas' Learn how to build community-focused & cross-platform ideas from Facebook Facebook Ireland, 4 Grand Canal Square, Dublin 2 IAPI info@iapi.com

Close
Join Waiting List
 
Full name
Your Email:
Your Mobile:
Optional
Are you an IAPI Member?
Company Name
If not an IAPI member.
Your Job Title
Optional
 
Your form may take a minute to process so please wait for it to finish.
Thanks!

You have been added to the waiting list for this event.
If a space frees up we will contact you.

Add to Calendar 2019-09-26 00:00:00 2019-09-26 00:00:00 Europe/Dublin Facebook Year 1 Club - 'Mobile-First Ideas' Learn how to build community-focused & cross-platform ideas from Facebook Facebook Ireland, 4 Grand Canal Square, Dublin 2 IAPI info@iapi.com

Close