But what does it take to make a campaign F-ing effective?
We believe there are 3 key ingredients that supercharge campaign effectiveness, no matter the brand, no matter the budget.
And conveniently, they all start with the letter ‘F’…
- Fame
- Feeling
- Fluency
Interested to learn more than register now to listen in to this special session with Will Grundy, Head of Planning at adam&eveDDB.
Taking place on Wednesday 20 April at 10.30am - it is not to be missed. This event will be moderated by Neal Davies, CEO, BBDO Dublin / IAPI board member and ex-CEO of Effie Worldwide.
About Will Grundy
Will Grundy is Head of Planning at adam&eveDDB, having started at the agency as a grad 10 years ago. In that time he has won multiple effectiveness awards for high-profile campaigns including The Marmite Gene Project and CALM’s Project 84 which led to the appointment of the UK’s first Suicide Prevention Minister.
Most recently Will helped adam&eveDDB to win the APG’s coveted Strategy Agency of the Year for the third time in a row, winning long-term Gold for Marmite’s 25 year Love It or Hate It campaign.
About Neal Davies
Neal is a 30-year veteran of the advertising and marketing industry with experience as a client, as an advertising agency lead and as an industry figure on both sides of the Atlantic. He began his career on the client side with Kodak in the UK — back when people used to put film in cameras—and he has since held leadership roles in London and New York at Simons Palmer, Chiat Day, McCann, TBWA Worldwide, Naked Communications (of which he was founding partner in the US), and as CEO of Effie Worldwide.
Along the way he won the UK TV Commercial of the Year (for PlayStation – also in the Clios Hall of Fame), a Grand Effie (for Hilton Hotels) and an Emmy (for a pro-bono client in New York). In September 2017 — after 18 years in the USA — he and his family returned to Europe to make their home in Ireland, and he took on the role of CEO at BBDO Dublin. He joined as an IAPI board member in 2021.
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Add to Calendar 2022-04-20 10:30:00 2022-04-20 11:30:00 Europe/Dublin F-ing Effective: The 3 Fs of Effectiveness Hit the bullseye every time and make your work F-ing Effective Online Webinar IAPI info@iapi.com
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Add to Calendar 2022-04-20 10:30:00 2022-04-20 11:30:00 Europe/Dublin F-ing Effective: The 3 Fs of Effectiveness Hit the bullseye every time and make your work F-ing Effective Online Webinar IAPI info@iapi.com