IAPI runs the European Advertising Certificate, the benchmark foundation level qualification for people working in European advertising agencies. The Certificate is an opportunity for young professionals with up to two years experience in the Communications industry to obtain a foundation level qualification.  

The exam is open to people from all disciplines and learning takes place online. There are six modules in total, covering all aspects of the brand communication process. The exam takes place in Dublin on 26 April 2017 and IAPI will arrange and invigilate. 

The areas covered are:

  • Advertising and communications in context
  • Understanding the client's business
  • Strategic planner's toolkit
  • Client, creative & media briefs
  • Understanding media channels & media planning
  • Creativity & creative development
  • Effectiveness

For 2017, EAC have introduced the following new aspects: 

  • Complete update of learning materials
  • New platform
  • Webinars on 'Effectiveness' and 'Top Tips' for the exam
  • An updated mock exam with real responses

Key Readers:

  1. On segmentation, targeting and positioning (STP)
  2. On the value of creativity and its link to effectiveness
  3. On creativity in creative business

The total cost is €250 ex VAT for EACA members within Europe. You can find more information about the course here and register online here. For any queries, please contact Anne Arnold in IAPI on anne@iapi.com or +353 1 676 5991. 

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EAC 2017 OutlineWhats new 2017

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Add to Calendar 2017-04-26 09:00:00 2017-04-26 17:00:00 Europe/Dublin European Advertising Certificate 2017 (EAC) IAPI runs the European Advertising Certificate, the benchmark foundation level qualification for people working in European advertising agencies. The Certificate is an opportunity for young professionals with up to two years experience in the Communications industry to obtain a foundation level Q IAPI info@iapi.com

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Add to Calendar 2017-04-26 09:00:00 2017-04-26 17:00:00 Europe/Dublin European Advertising Certificate 2017 (EAC) IAPI runs the European Advertising Certificate, the benchmark foundation level qualification for people working in European advertising agencies. The Certificate is an opportunity for young professionals with up to two years experience in the Communications industry to obtain a foundation level Q IAPI info@iapi.com

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