IAPI's sister organisation, IPA, will be running the Eff Test on the 26th September and 28th November.
For an exclusive IAPI member discount code taking the price down from £700 to £455 please email katherine@iapi.com before booking directly online with IPA.
Please note that the booking deadline for the exam in September is 27th July and the booking deadline for the November exam is 29th September.
Who is this qualification for?
Primarily aimed at mid-level planners, account handlers and brand managers. But anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client side - will find this course invaluable.
What are the benefits?
- Discover effective ways to prove the value of your contribution to your client’s business and improve your relationship with them by speaking their language.
- Learn how to utilise tools to measure multi-platform activity, from sponsorship, digital and promotional to CRM and DM activity.
- Create measurement programmes that enable you to confidently and correctly analyse the impact and effect of any campaign.
- Write a brilliant effectiveness paper with the useful tactics we share with you.
View the Eff Test Certificate syllabus.
The Eff Test Certificate consists of 35 hours of online learning delivered across 13 modules which you can complete at your own pace, in your own time.
Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
This qualification is assessed via a formal 2-hour online exam, 3 hours in non-English speaking countries – it includes multiple choice, mathematical and short-form essay questions.
Candidates should allow 2-3 months of study prior to sitting an exam.
The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 3 MIPA stars towards personal accreditation.
A receipt has been emailed to the billing email provided.
Add to Calendar 2019-11-28 00:00:00 2019-11-28 00:00:00 Europe/Dublin Eff Test 2019 The Eff Test Certificate offers a solid grounding in understanding and measuring advertising effectiveness. In just 35 hours of online learning you’ll develop a better awareness and more forensic critical thinking approach to the evaluation of campaigns. Online Learning with IPA IAPI info@iapi.com
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Add to Calendar 2019-11-28 00:00:00 2019-11-28 00:00:00 Europe/Dublin Eff Test 2019 The Eff Test Certificate offers a solid grounding in understanding and measuring advertising effectiveness. In just 35 hours of online learning you’ll develop a better awareness and more forensic critical thinking approach to the evaluation of campaigns. Online Learning with IPA IAPI info@iapi.com