Andy Pierce, Group Strategy Director, Core is spearheading the huge focus Core has put on effectiveness over the past few years. He will discuss how central it is to the agency’s way of working and talk about the significant internal training initiative they have recently launched. Again, Andy will share his own insights gleaned along the journey and his own favourite cases.

Andy Pierce, Group Strategy Director, Core

Andy leads the Strategy Practice in Core.

He heads up Core’s efforts in Marketing Effectiveness, and has co-created the agency’s Advertising Effectiveness training program, which has recently been made available to both internal and external audiences.

Andy has been working in marketing and advertising for over 17 years, with the last decade spent working in strategy. Prior to that he held roles in Research, Media buying and planning, and Client Service.

He has worked as the strategic lead for a wide range of businesses including AIB, Three, Diageo, Heineken, and the National Lottery. In is role as a strategic consultant he has lead the development of long term marketing and comms strategies for the likes of the IDA, The Green Party, and The National Broadband Plan.

He is passionate about effectiveness; that marketing grows brands and grows business, but believes the onus is on us as practitioners to deliver proof to an increasingly sceptical audience.

He is a former Secretary of the Marketing Society of Ireland. Owing to age, and a distinct lack of any ability what-so-ever, he has finally given up replacing Johnny Sexton at 10 for Ireland.