Learn how to increase your business value as you start to achieve sustained success.
Learn how to increase your business value as you start to achieve sustained success.

For the second event in our April series, we are delighted to be joined by another two strategists, passionate about Effectiveness.

Loic Mercier, Chief Strategy Officer, TBWA Paris is well known to IAPI and the Marketing Effectiveness community. He has served on a number of Effie juries, including Effie Awards Ireland in 2021. He will be discussing the benefits of focusing on Effectiveness for not only brand growth but also for the client/agency relationship and talent attraction. He will also share with us his insights into planning for effectiveness as well as some of his favourite case studies.

Andy Pierce, Group Strategy Director, Core is spearheading the huge focus Core has put on effectiveness over the past few years. He will discuss how central it is to the agency’s way of working and talk about the significant internal training initiative they have recently launched. Again, Andy will share his own insights gleaned along the journey and his own favourite cases.

Loic Mercier
Loic Mercier
Chief Strategy Officer, TBWA Paris
Andy Pierce
Andy Pierce
Group Strategy Director
About Our Speakers
About Our Speakers

Loic Mercier, Chief Strategy Officer, TBWA Paris

As the Chief Strategy Officer for TBWA Paris, Loic manages and coordinates the Brand Planning, Audience Planning and Channel Planning. He believes our best weapons are common sense, truth, and a relentless passion to build brands by connecting the industrial vision of advertisers with the human vision of consumers.

Previously Loic worked for BBDO Paris who were named Group of the Year in the French Effie competition in 2015, 2016, 2017 and the fifth European agency at the Euro Effie competition in 2017. The Group won Effie Awards for many clients : Mercedes (2013 – 2014 – 2016 – 2017), Conforama (2013, 2015, 2016), Voyages-sncf.com (2015), Lu (2016), smart (2016), Wella (2016) and Saint Maclou (two Effies in 2017).

Passionate on effectiveness, he has been a jury member in many Effie competitions and has years of wisdom to impart.

Andy Pierce, Group Strategy Director, Core

Andy leads the Strategy Practice in Core.

He heads up Core’s efforts in Marketing Effectiveness, and has co-created the agency’s Advertising Effectiveness training program, which has recently been made available to both internal and external audiences.

Andy has been working in marketing and advertising for over 17 years, with the last decade spent working in strategy. Prior to that he held roles in Research, Media buying and planning, and Client Service.

He has worked as the strategic lead for a wide range of businesses including AIB, Three, Diageo, Heineken, and the National Lottery. In is role as a strategic consultant he has lead the development of long term marketing and comms strategies for the likes of the IDA, The Green Party, and The National Broadband Plan.

He is passionate about effectiveness; that marketing grows brands and grows business, but believes the onus is on us as practitioners to deliver proof to an increasingly sceptical audience.

He is a former Secretary of the Marketing Society of Ireland. Owing to age, and a distinct lack of any ability what-so-ever, he has finally given up replacing Johnny Sexton at 10 for Ireland.

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Add to Calendar 2022-04-13 09:30:00 2022-04-13 10:30:00 Europe/Dublin Double Your Value Through Effective Thinking Learn how to increase your business value as you start to achieve sustained success. Online Webinar IAPI [email protected]

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