We hope you'll all join us on Wednesday, April 26th, at The Alex Hotel, 8:45am, for our highly anticipated creativity event.
An in-person-only event priced at €30 for members and €50 for non-members.
This event is a must-attend for marketers and agency professionals with a passion for raising the creative bar within Irish marketing campaigns. The speakers have been selected for their expertise and understanding of the correlation between extraordinary creativity and business success.
They will arm you with business case examples that you can take back to your marketing
department or agency so that you can, in turn, argue the case for great creativity.
In addition, you will gain a better understanding of why international creative awards are so important for a small country like Ireland. Why they enable us to punch above our weight on the global stage and why they attract and keep our best creative talent.
The event is hosted by Sean Hynes, Creative Director, Bonfire and President, IAPI with a super line up of speakers:
Annie Smith, Head of Content - Insight & Advisory, LIONS
Annie Smith is Head of Content - Insight & Advisory for LIONS, leading on advisory editorial initiatives, LIONS research and IP projects. Annie has been with LIONS for more than 7 years; she’s helped grow a variety of content products core to the company, including content programmes for Cannes Lions and Dubai Lynx, research projects including the annual State of Creativity Study and large-scale editorial projects for clients such as LinkedIn, Deloitte Digital and Adobe.
Annie is currently leading on content development using LIONS own IP; she creates content pieces that explore topical subjects and key trends using LIONS signature awards data, new research and insight from LIONS’ extensive network of creative experts. She also conducts research to gather essential insight from the creative community which helps define the core themes that underpin all LIONS’ content projects. This work feeds into LIONS Advisory, The Work, Cannes Lions and LIONS Membership.
Annie has been with Ascential Ltd for ten years and holds a degree in Modern Languages from Durham University.
Ger Roe - Board Creative Director, Publicis Dublin
Ger Roe, is Board Creative Director at Publicis Dublin and sits on the Publicis Global creative council. He is an Executive Board member of the Institute of Creative Advertising and Design ‘ICAD’.
With Publicis Dublin he fulfils the role of creative brand lead, managing multi-disciplined teams across a large number of key accounts, namely Heineken, Virgin media Ireland, permanent tsb, Islands Edge, AXA, Tayto, Today fm, Irish Water and more.
He specialises in carving out personalities for brands, building engaging and memorable brand experiences, and working on innovative ways to help his clients to grow their business. Throughout his career, Ger has judged and chaired national and international awards across all creative disciplines. He has picked up numerous domestic and international awards including Epica, Sharks, ADC’E, One Show, LIA and Cannes Lions, and won a Grand Prix at Eurobest last year.
Ger is part of the leadership team that helped Publicis Dublin become the most awarded Irish agency internationally in 2022.
And when he is not doing all that he is either trying to catch Salmon or training for another Ironman triathlon
And failing at both miserably.
Kate Goldsmith - Founder & Consultant, Kate Goldsmith Consultancy
Kate Goldsmith has a background in agency new business, PR and awards management having worked in leading agencies in both London and Dublin. Kate now runs a specialist freelance service for agencies; helping them to build their agency reputation through PR, business development and of course, awards.
Kate will show how agencies can maximise their awards potential through the strategy for selecting shows and careful category consideration to building their submissions. Kate will share guidance on how client and agency teams can improve their chances of bringing home some metal with tips and suggestions for putting their best foot forward.
Mark Noble - Marketing Manager, Heineken Ireland
Mark Noble, Marketing Manager from HEINEKEN Ireland and vice President of The Marketing Society Ireland is well versed in Marketing Management, Customer Insight, Consumer Insight, Fast-Moving Consumer Goods (FMCG), and Brand Management.
Mark will briefly reflect on what the Cannes Lions win in 2022 meant to his business. He will then share how HEINEKEN’s ‘Creative Ladder’ helps Marketers develop standout creative campaigns, focussing on the creative journey behind the new campaign for Island’s Edge Stout, created in partnership with Publicis Dublin.
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Add to Calendar 2023-04-26 08:45:00 2023-04-26 10:30:00 Europe/Dublin Creativity Means Business Register for this creativity event today! The Alex Hotel Dublin, Fenian Street, Dublin, Ireland IAPI info@iapi.com
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Add to Calendar 2023-04-26 08:45:00 2023-04-26 10:30:00 Europe/Dublin Creativity Means Business Register for this creativity event today! The Alex Hotel Dublin, Fenian Street, Dublin, Ireland IAPI info@iapi.com