What is it?

Only by our people fully understanding our clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build our client’s businesses, brands and reputations and put clients business back on top of the agenda.

Who is it for?

Account Handlers and Junior Planners with 1-5 years’ experience. People who are brilliant at execution and may well have a good rapport with clients but are struggling to go beyond a good relationship and are becoming frustrated that they are not seen by clients as true business partners.

Objectives:

• To give delegates confidence in asking more questions and confidence in the power of curiosity.
• To appreciate why clients love nothing more than an agency really caring about their business.
• We want every delegate to walk away with a vigour and mission to know more about their client’s business.

Paul spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency. He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.